Tag Archives: The Experience Economy

Add Elements of Theatre to Make Meetings That Inspire

Originally published Meetings Today Blog

Add Elements of Theatre to Make Meetings That Inspire

For years, I’ve tried to understand why going to live theatre and experiencing a performance, usually not an interactive one, is more invigorating than going to a meeting or session at a conference.

Meetings and live theatre have so much in common:

  • Seating
  • Delivery
  • Duration

Seating: Oddly, what I rail against for many meetings is the seating styles. For meetings, straight theatre seating (rows and rows of chairs facing forward) makes me cringe.

When deciding what session to attend at a conference, even if the topic sounds worthwhile, if I peer into a meeting room set with straight rows of chairs—or, worse, one set schoolroom-style (straight rows of tables facing forward with little room to maneuver—and a stage with a lectern), I don’t want to walk in.

Experience tells me the lights will be lowered and someone will speak from the stage with no opportunities to discuss the content throughout. Rather there will be, especially if I see aisle mics [shudder], “Q&A at the end” of the session.

Yet, when I go to live theatre, seating is … theatre-style, albeit in usually more comfortable-than-banquet-chair seating (thank you, Ford’s Theatre in Washington D.C. for finally getting better seating), and I don’t question it.

One exception of seating is when we attend theatre-in-the-round such as at Arena Stage’s Fichandler Stage (take a virtual tour). I love the Kogod Cradle for its intimacy.

In what is fondly known as “The Fich,” part of my enjoyment, in addition to the production (most recently Anything Goes) is watching audience reactions.

It is a bonding experience just like in a meeting making eye contact with someone and sharing a smile or a nod of recognition of shared enjoyment or agreement, or yes, even the agony of a miserable presentation!

It brings an emotion and a community experience to the enjoyment.

Delivery: While researching for this newsletter and blog, I came across this marvelous article that explains why acting and theatre are so vital. Speakers often tell their stories and too often in the same words and manner that they’ve told the same so many times, simply inserting the profession or group’s name to whom they are speaking.

(Confession: I was, years ago, honored by the National Speakers Association (NSA) as a “planner partner,” an honor of which I am proud. Still, I find many “motivational speakers” to be ho-hum, delivering stories of hardship suffered and overcome that make me feel guilty on days I just don’t want to get out of bed.

It’s not all speakers—some do an outstanding job of telling their stories to suit the particular audience to which they’ve delivered—it’s just too many who could deliver a story as if they were part of a stage production and don’t).

Even TED Talks, which I learned are rehearsed and rehearsed, sometimes feel so stiff that, though I’ve only experienced them virtually, seem almost as if delivered by robots.

TED Talks, like the old model of “talk shows,” once very popular in changing how content was delivered at meetings, have become the “go to” model in our industry and others for supposed different delivery. The mechanical performances feel less improvisational than if someone in a theatre production forgot their lines and filled in with spontaneity that made the audience feel delight … and relief.

Then there’s this decry: if you have ever watched The Rachel Maddow Show [take her political POV out of the equation if it is not yours; look only at delivery], you know that Rachel talks, right at the camera often reading from words that are shown on the screen.

The graphics used are often documents out of which words are highlighted. She’s doing what most decry: in essence, reading her slides!

What is it then that draws so many to TED Talks? To Rachel Maddow whose show has been judged to be more popular today than ever in this acknowledgement from Forbes?

It must be the manner in which stories are delivered—with passion, in many cases with Maddow; with comfort when the TED Talks are not so rehearsed that there is nothing spontaneous in the delivery.

Duration: Theatre productions are of many lengths, some performed without intermission. Indecent, which was performed this past fall 2018 at D.C.’s Arena Stage, was a shorter, no-intermission play. It was riveting in words, story, set, music and acting.

In one of two accompanying articles within the Friday With Joan newsletter, you’ll see a comment from LeAnne Grillo about getting out of the head and into the heart.

Indecent was in both my heart and head. I longed, as I do after some conference sessions, to carry on the conversation and not rush off to something else.

At meetings, we often don’t allow time for reflection after sessions—either quiet personal reflection as one would do with Open Space, if you were the only person interested in the topic or in conversation with others after sessions.

So rushed are we to move to a bio- or food break or another session (woe unto those who attend conferences with back-to-back-to-back activities and nary a minute between activities) that reflection or conversations about what we’ve experienced or learned are either hurried or non-existent, limiting the staying power of the learning.

Some plays and musicals are 2 to 3 hours in length, sometimes with an intermission of 15 minutes. And for some that’s too long to sit; for me, when I’m engaged, it is perfect and with an intermission and an opportunity to chat with others, even better.

Why then are meetings cutting session length, even to 15 or fewer minutes?

I know it’s difficult to vary the length of sessions although I think if we provided guidance for participants about how to reflect and consider what they’ve learned versus running off to yet another activity, perhaps we could do better with the duration and delivery of sessions and the use of what was learned and its retention.

I asked Daniel Mayer, currently the executive director of The ArtsCenter in Carrboro, North Carolina who has worked at a number of arts organizations and theaters including Book-It Repertory Theatre and The Empty Space Theatre, both in Seattle, what he saw as the elements of theatre that are not now being incorporated into meetings and why.

(Mayer is also someone who has attended many meetings in his professional life).

Dan responded: “I think that theater is very conscious of something called ‘the fourth wall,’ the space between the stage and the audience and there is an engagement in a performance that is missing in meetings. There is never a moment that you ‘get lost’ in a meeting … unless you fall asleep and dream of something more interesting than the meeting.

Both meetings and theater can engage but theater creates a world and invites you to enter that world; meetings are more static than that.

I understand that there are meetings that are exceptions to the rule (and there is plenty of theater that is boring) but the definition of success for a meeting and for theater can be very different. And, the answer is not for facilitators to be theatrical…”

Experiential or Experience? Making Meetings ‘Sing’

You’ve heard talk of experiential learning or experiences for people to have at meetings and in general. Even hotels are being designed to be “experiential.

I asked colleague, Jeffrey Cufaude of Idea Architects, to help me understand the difference between experiential learning and experiences.

“If you asked this question to 10 meeting planners, I am fairly confident you would receive a wide range of answers given the lack of clarity with which the term is applied,” Cufaude said. “A common thread among their responses would likely be [something similar to the differences between being] ‘hands-on or interactive.’

“That’s fine, but achieving better results requires a more precise use of the term, one that specifies a deeper intention that can shape the meeting or session design,” he added.

Here are three desirable possibilities to better engage participants:

1. First, think about David Kolb’s experiential learning framework.

In it learners:

  1. have a concrete experience;
  2. observe and reflect on their (and others’) involvement;
  3. form some generalizations and hypotheses based on the experience;
  4. and then experiment and test them in new settings.

Meeting designers and session presenters can include interactive elements that move participants through this cycle.

2. Using deeply experiential formats that involve little formal presentation such as simulations, team exercises such as a ropes course, mock trials or debates, or case studies with role plays.

In such highly experiential formats, the learning comes from the doing, and it is surfaced and cemented in reflection, debriefing and discussion after the experience:

  • What just happened?
  • What might it mean?
  • How, when and where might you apply these insights?

3. Attending more to the overall experience design as explored by B. Joseph Pine and James H. Gilmore in their book The Experience Economy: Work is Theater and Every Business a Stage.

After identifying core values or attributes they want associated with their conference, meeting designers would do a deep dive into identifying how to infuse them into every choice made for every element of the meeting experience. I often frame this as “clarifying the macro intention that should inform micro attention and choices.”

[See Ken Fischer’s example in one of two accompanying Friday With Joan newsletter articles that provides guidelines for creating a theatrical experience].

I also asked Jeffrey what makes a session “interactive” and/or “engaging”?

He responded: “Simply put, an interactive session intentionally shifts participants from passive consumers of the content and community to active participants in their co-creation.

“Speakers move from talking at participants and presenting information to facilitating learning through use of session elements that effectively blend their ideas and insights with participants’ knowledge and experiences,” Cufaude said.

“A common mistake is to equate interaction or engagement with verbal participation,” he added. “Smart presenters diversify their teaching techniques and learning formats to engage both introverted and extroverted learners, helping deepen and enrich participants’ interactions with themselves, the content and the session community.

“I wrote about these considerations in a three-part blog series starting with You Need to Make Your Presentation Interactive,” Cufaude said.

“Many variables influence what interaction and engagement elements to incorporate, including: content suitability; general participant preferences; session length, scheduling, and room set; number of participants; and presenter competence and confidence.

“Conference designers should help presenters become better facilitators of learning overall, as well as provide coaches who can help them adapt their specific session content and formats,” he concluded.

Experiential or Experience Part II: It’s All About Feeling

At this point after emails and conversations and reading, I felt in need of a psychotherapist and a couch to sort this all out!

Instead I turned to Cricket Park (aka The Rev. C.B. Park, Rector of The Episcopal Church of the Redeemer in Bethesda, Maryland, a former association executive and meeting professional best known for her expertise on the ADA).

Her background in meetings, associations, creating engaging religious services, tap dance, and a love of theatre, I knew would help in my journey to differentiate experiential and experience.

The common element, she said, was that the experiences that made a difference were the ones that were felt.

In this article from Psychology Today titled “Live Theater: Do We Need It?” it says “Live theater is thus a way of being together that nourishes in each individual the resilience, the hope, the joy, the courage, the focus, and the determination that we each need in order to keep creating the worlds in which we want to live—on stage and off.”

Isn’t that what we want from a meeting?

Isn’t this what we want as a result of attending meetings and conferences?

How will we achieve it? How will we bring our partners, including hotels, convention centers, even conference centers; AV providers; speakers; everyone who touches a meeting—including those who attend—along on this journey to better meetings?

6 Suggested Actions to Help Add Elements of Theatre to Your Meeting:

1. Pay attention to what you see, experience, and feel when you attend a live theatre event or concert. If you don’t usually attend theatre, find a local production and go. Think of it as being a “first-timer” at a meeting. Make notes of the experience.

2. From that experience, consider what elements could enhance your meetings and how you can use them.

3. Talk with those who plan the content and delivery for your meetings—trainers, executives, planning committees—and those who service and support your meetings.

Ask them what they gain from a live non-meeting event. Then discover together what you can incorporate into your meetings to heighten the experiences.

4. Observe audiences at theatres (movies too) and concerts and at your meetings. See where you can, as noted in the Psychology Today article referenced above, nourish each individual at your meetings.

5. Once you decide to make changes—perhaps using theatre-in-the-round seating or involving the participants in smaller group problem solving—explain to those attending why and how to take advantage of the changes.

With guidance, we can ensure that audiences will accept how we move changes along.

6. Reread this blog from 2016 with some additional ideas to change up your next meeting. Subscribe to Jeffrey Cufaude’s Idea Architects blog to gain even more insights.

To close out this blog post: My thanks to the following people, in no particular order, who provided input for this blog post and newsletter.

Even if I didn’t use your words, you informed me with your thinking about what you felt and learned from theatre, concerts, and from meetings:

Jeffrey Cufaude, Charlotte St. Martin, Harold Marcus, Laura Daigle Porter, Gail Mutnik, LeAnne Grillo, Quiana Tyson, Tim Barrett, Allison Dossett, Deborah Breiter Terry, Steven Marchese, Niesa Silzer, Staci Blue, Shannon Henson, Jon Trask, Annette Suriani.

If I forgot to add your name, it was my error. I read every single response with respect and interest and am grateful for your input.

Editor’s Note: The views expressed by contributing bloggers are their own and do not necessarily reflect the opinions of Meetings Today or its parent company.

Related Reading From the January 2019 Edition of Friday With Joan

Click here to view additional content in the 01.04.19 Friday With Joan newsletter.

Why Can’t We All Just Meet AND Get Along?

Originally published Meetings Today

Why Can't We All Just Meet AND Get Along?

***“The first step in the evolution of ethics is a sense of solidarity with other human beings.”
– Albert Schweitzer
, theologian, organist, writer, humanitarian, philosopher and physician.

Before we get to the subject of this blog and the Sept. 2017 edition of Friday With Joan, there are some pressing issues to address: Hurricane Harvey and the flooding and other damage to Houston and the Texas Gulf Coast, and now Louisiana.

Articles like this one from The Atlantic explain what many of us intuited: that often those most impacted by disaster are those who were already in need.

Many organizations and individuals are helping. I was particularly interested in who among the hospitality industry was helping those who work in restaurants, hotels and other venues, especially the help for hourly workers who depend on tips and who may have lost everything—home, clothing, documents, transportation—and need help.

Thanks to friend and colleague, Paul Arrigo, CDME, President & CEO of Visit Baton Rouge, for the information that the Louisiana Restaurant Association (2700 N. Arnoult Road, Metairie, LA 70802) is coordinating with the Texas Restaurant Association to collect cash/checks, generic gift cards—for places like Home Depot, Lowes, Wal-Mart, etc.—for those in the restaurant industry that were impacted by Hurricane Harvey.

I also appreciated this information from Destinations International (formerly DMAI and, before that, IACVB). I hope you will consider making a donation via one of the links.

Many thanks to FEMA for this guide on how to volunteer and donate responsibly.

Meetings Today also put together this article with a list of charitable links.

And please, email me at FridayWithJoan@aol.com or message in the comments of others who are specifically helping our industry’s colleagues.***

Now on to the Friday With Joan topic for September!

Generations at Work: Managing the Clash of Veterans, Boomers, Xers and Nexters in Your Workplace, co-authored by Ron Zemke, was first published in 1999. I must have read about it and more from Ron (who, sadly, died in 2004) in one of many publications. I had the privilege of co-presenting with Ron at the meeting formerly known as “Springtime in the Park” in a session entitled “It’s Not Your Grandfather’s Meeting”*!

It was after that, at a Nevada Governor’s Conference on Tourism, where we both presented on different topics, that I first met Ann Fishman and heard her talk about generational issues.

As a boomer—the “why can’t we all just get along” generation, part of the center of the universe for so long—learning about the issues that impact us from the generations into which we are born fascinated me. In Friday With Joan, I’ve written previously about generations and about meeting design. The number of articles and blogs about learning, generations and the focus just in our industry about millennials and hotels’ focus on them as customers could consume our reading for months on end.

In recent years, I’ve facilitated sessions at ExhibitorLive entitled “Why Can’t We All Just Get Along” about generational issues. I chose that topic because I was so tired of what I believe are the mistaken beliefs about other generations and, in particular, about millennials (“they don’t have a work ethic,” “they’re job switchers”—as if that’s a bad thing!—“they’re self-centered” which is what we boomers heard about us, and more). I wanted to facilitate conversations among generations since we’re in this together.

Here we are, as many as five or six generations in the workplace (according to Bruce Tulgan of Rainmaker Thinking) and as guests at hotels, and participants in meetings. Here we are with the many influencers (watch live or later on-demand the Meetings Today Webinar “Why Can’t We All Just Get Along? Working and Meeting Multigenerationally” on Sept. 20 to see more of those influencers) and opinions and beliefs and needs on how we work, who we are, and how we meet and what we expect out of meetings. And our role is to create experiences for everyone that satisfies their expectations and needs.

“Impossible?” Maybe. Challenging in designing meetings? Certainly!

The factors we need to consider are great and greater than just generational issues: learning styles and preferences, applying what we’ve learned from research about brains and how people learn and behave, professional rank (senior managers, CEOs, administrative assistants, etc.), abilities, and the desire to cram into a few days far too much information to process while allowing time for people to experience what we hope will help them learn and interact.

There’s no denying that for each meeting on which I’ve been involved in the design, content, delivery and logistics, and for those I’ve attended and will attend in the future, change is needed—it’s about more than one’s generational cohort.

I don’t have simple answers for how to make meetings work for all generations. I am informed by what I read, observe and watch. Recently, two particular segments on PBS NewsHour were indications of what we need now and will need for future events. Both were indicative of experiential learning that many first learned about from The Experience Economy, by B. Joseph Pine II and James Gilmore, first out in 1998, and since updated.

The earlier story was about preschool children and their outdoor learning and then there was this one about the billion oyster project in New York City.

Of course I thought about how so much meeting space and so many meetings are indoors, underground and in rooms without windows. Will that do for a future generation? If this is how students are learning today, will meetings and facilities designed and used now be useful for the future?

Then there was this, also from PBS NewsHour, about making “brick-and-mortar” shopping relevant, which hit me as just what meetings need right now! (Because some of you won’t watch or read, I’ve captured a few of the comments from the segment that struck me as relevant to meetings for multi-generations as they are to shopping). When I saw what the Hudson’s Bay Company was doing; what STORY—Rachel Shechtman I thought you were brilliant in describing merchandising as content and community—did, and the idea of “experience per square foot” I wondered why, on our tradeshow floors, isn’t there more of an experience versus just people handing out brochures?

RACHEL SHECHTMAN, Founder, STORY: If a magazine tells stories by writing articles, and taking pictures, we tell stories through merchandise and events**. And then, magazines have advertisers, and we have sponsors.

[In the broadcast, Amazon founder, Jeff Bezos, said, 20 years ago, that the strip mall was most endangered “because that’s no fun.” Sound like meetings you attend? And “fun” is of course a matter of degree and can be simply experiential learning].

GERALD STORCH, CEO, Hudson’s Bay Company [Lord & Taylor, Saks Fifth Avenue]: How do we give the customer that extra reason, beyond simply consummating a transaction to buy some merchandise to come to a store. … Think of [it] as an amusement park for an adult, a reason to come to experience something new and different.**

PAUL SOLMAN, PBS reporter: Hudson’s Bay CEO Storch met us at The Wellery. You can buy stuff here, or get a manicure, practice your golf swing, work out, sample dry salt therapy to improve lung function.

As I listened, I envisioned a tradeshow and a meeting with a multitude of different experiences and creative designs. For a tradeshow, fewer row after row of the same kinds of booth, or of meeting rooms all set the same and delivery the same way it’s always been. As I looked at the customers in the PBS story about reinvigorating retail shopping, I observed: different generations experiencing what they want in new ways, creating a desire to return!

To see what others thought, I asked five industry colleagues to respond to questionsbased on their generation, the meetings or teaching they do, and their personal preferences for meetings. What patterns in what they’ve said and in the stories from PBS NewsHour do you see on which you can build a meeting? In the similarities and differences that are generation-specific, what strikes you? Of those you serve—as customers in your hotels or conference center or city, at your meetings, in your membership or who buy products from your company—what can you apply?

Please add your thoughts in the comments section. I’ve asked those who responded to the sidebar questions to also, when they can, respond to what the others said since this is the first time they’ll have read all the responses.
—–
And this: it is impossible not to acknowledge Charlottesville, the death of Heather Heyer, and the aftermath. If those at your meetings are not having these conversations, perhaps we should ensure they do, facilitated, so that instead of rancor we find common ground.

There’s been much written about the millennial generation as “the one” that will help the world get along because it was thought that they, more than other generations in the U.S. especially, lived in a multicultural, multi-racial, ethnic, gender- and gender identity diverse world. It was thought that they were the key to our future.

It appears not to be so from what we’ve read and seen.

But just as I, at 12, believed that if I could only sit down with Nikita Khrushchev (who so looked like my dear Russian maternal grandfather, now of blessed memory), in a meeting, that we could make peace, that I believe that meetings, well-facilitated, welcoming, designed for inclusion, can be a conduit to more cohesive communities.

When I saw what my niece, a teacher in North Charleston, S.C., wrote about these two men and later heard them, side by side, talk about coming together, I thought perhaps there was hope and that the meetings industry will help facilitate it all—generational and other conversations to create better communities.

Idealistic? You betcha.

*That’s if memory serves me … it may have had a slightly different title but was close to this. The presentation was on a floppy disc, long gone. **Emphasis is the blog author’s.

Click here to view additional content in the 09.01.17 Friday With Joan newsletter.