Tag Archives: IAEE

Our Industry’s Reputation and Yours Are at Stake: Help Is Needed!

Originally published Meetings Today Blog

Our Industry’s Reputation and Yours Are at Stake: Help Is Needed!

When the meetings industry first introduced the CMP—referred to as “Certified Meeting Planner”—it was to help ensure that those who planned meetings be considered professionals.

As the program evolved, it became possible for suppliers in our industry to be tested and to receive the designation, which as a result was changed to “Certified Meeting Professional.”

For most of the years I’ve been in this industry, I’ve questioned the business practices that are considered “standard” or “normal” and sought evidence of those practices being ethical and professional.

I’ve looked to other professions—accounting, medicine, law, journalism, association management, counseling, among them—and saw that there were standards of conduct that must be adhered to in order to maintain one’s license to practice in that profession.

No such thing exists for planning, sales, or convention services in our industry.

In preparing to write this blog post—one of two (or more) that will look at practices and perceptions of those of us who plan and supply services and venues for meetings—this part of the definition of “professional” struck me:

characterized by or conforming to the technical or ethical standards of a profession.”

In fact, in the 9th Edition of the EIC Manual,  subtitled “A working guide for effective events, meetings and conventions”, there is no separate chapter on “ethics.”

Instead, it is included in “Domain J: Professionalism” where “Sub Skill 30.01” is “Demonstrate Ethical Behaviour.”

Relaxing Standards in the Meetings Industry

APEX, The Accepted Practices Exchange Initiative, and the CMP give us the technical “standards” of the profession. To be a member of the Events Industry Council (EIC)(founded in 1949 as the “Convention Liaison Council,” then renamed “Convention Industry Council”), it was, for years, a requirement to have a code of conduct or ethics.

Now, it is required to submit a code but it is no longer a requirement for membership. No one could tell me when and why the requirements for membership changed.

In talking with staff of a number of EIC member organizations, I learned that some don’t have codes of conduct or codes of ethics at all.

And if they do, many, like that of the American Society of Association Executives (ASAE)are, for all but Certified Association Executives (CAE), aspirational. Only for CAEs is there an enforceable code of conduct referred to as “CAE Standing Rules and Policies.”

If one has attained and maintained the CMP designation, one agrees to abide by the CMP Code of EthicsBut (and I do mean “but” not “and” as improvisation teaches) it is rarely used to strip someone of their CMP for unethical behavior.

I was told by EIC that the ethics complaints are almost always about a person using the designation who has not been attained or maintained and not for behaviors that violate the code as I believe those in the stories below do.

Who’s Enforcing Our Industry’s Ethics Policies?

In e-mail exchanges and voice conversations with staff members of EIC member organizations, there seems to be little done now if there are ethics violations.

MPI, which used to have an enforceable and lengthy code of conduct, changed it years ago to the Principles of Professionalism for which there is no reporting body.

It seems, an already existing program—MPICares—was created to advance service projects and report and examine issues of sexual harassment and ethics violations.

(Interestingly, featured in the news recently and also reported on this week by Meetings Today was the MPI Foundation Executive Director who has been accused of a crime, who has since resigned from her position but claims innocence).

There is a fine ethical/legal line that I am sure will be sorted out as this proceeds.

Why write now—again—about these issues?

Why I Choose to Write About Ethics

There are multiple reasons:

1. I’ve been asked repeatedly what I want my legacy to be. I hope that a) it’s that we learn to create interactive, well-conceived and executed meetings with no more theatre or schoolroom sets, and really, b) we all agree to operate in a manner that reflects well on us individually and on our profession which, I believe, means working ethically.

2. Colleagues and strangers have for years and continue to contact me to sort out ethical issues. Most recently, some have discussed the quid pro quo of booking meetings: suppliers want their numbers to gain their bonuses or keep their jobs. Planners or others who sign meeting contracts are often willing to sign multi-year or exaggerated room-block contracts or make up fake and contract meetings to “help a seller friend” achieve their goals to earn more money or bonuses, knowing full well that what they both are doing is not ethical and may, in fact, be illegal.

Strangely, the example most often cited as unethical behavior in our industry is of sellers who offer and planners who accept familiarization (“fam”) trips (or hosted buyer invitations) for destinations and/or properties the parties know are not in the pipeline for use, justifying that “someday” they may work elsewhere or that “someday” they may convince someone to book the city or site because they were once there.

Forget that the wining and dining and gifts that come with many of these trips may have dollar values above what one’s employer’s code of ethics note is permissible.

Real-Life Examples of Questionable Behavior

Over the many years I’ve worked in the industry, I’ve seen the results of unethical behavior and the cost to organizations as a result.

Here are but a few specific examples, never reported to the CMP Board, in which planners and suppliers who were CMPs (or in one case a CAE) were involved.

Story 1: Full-time planners at an organization created their own side company to receive commission on meetings they booked for their employer. The commission agreements were inserted after the contracts were signed. Adding to the behavior, the planners often used the CEO’s electronic signature to sign these bogus contracts.

The hotels? They got the numbers they wanted as did the sales people who received their bonuses. The planners? Perks for getting the business signed and an expectation of commission.

Though these planners were eventually fired when an audit uncovered the fraudulent meetings, I know the planners were hired by others because, by law, a past employer cannot ask about such behaviors. Because nothing was reported to the CMP Board, even the CMP designation wasn’t stripped.

Story 2: An organization’s CEO, a CAE, and planner, a CMP, booked a future meeting with a vastly inflated room block. The contracted block was not remotely achievable given the group’s pattern and expectations. The hotel salesperson, if history had been submitted by the group or checked by the hotel, would have questioned the numbers.

What did the CEO and planner receive for contracting this meeting? Super Bowl tickets and other perks.* What happened to the organization? They paid more than $100,000 in attrition and almost went bankrupt. The salesperson? Bonus and promotion based on the nights booked even though they were never actualized.

[Yes, this is a discussion for another time—how our industry sets up conditions for incentives for salespeople. It was a conversation, in research for this blog that surfaced with many hotel personnel.]

*Both were eventually fired though no charges were brought. The planner went on to tout expertise in the job and was praised by suppliers for good work.

Story 3: A planner wanted to help a supplier partner who was having trouble booking enough business to meet their year-end goals. The planner made up multiple meetings that were not on anyone else’s radar—basically fake business.

The planner, a CMP, received trips and other perks for themselves and for their family. The supplier? Made their numbers and received a bonus. The organization? Hefty legal fees, some cancellation fees, and a new meeting created to mitigate what would have been additional millions of dollars in cancellation fees.

Uncovered in an audit and review of emails, the planner was fired.

When the action was reported to the hotel company, despite their ethics’ code, the salesperson remained on the job.

Story 4: A planner needed promotional products (aka “tchotchkes”) for a meeting.

When ordering it was not specified that the items could not come from China—just that the price had to be “the lowest.” The lowest priced items were made in China and were ordered by the promotional products company.

When received, the planner told (not asked!) the supplier to remove all labels on boxes and other packaging indicating that the items were from China. It was the supplier who came to me with the story of the issue and the dilemma: does one report this action to an employer or to the CMP ethics review board and risk losing a good client or comply?

[I know the outcome—I’ll let you suss this one out and consider what you’d do].

There are many more situations I’ve seen and about which others have told me. Included in the current issues are those about third parties who receive commissions and about which I wrote previously for a Friday With Joan newsletter and blog post.

I was told directly by someone doing this that they and others are going to the franchise properties’ owners and demanding the higher commission and in some cases getting it.

In talking with an industry attorney, I was told that in an audit, when discovered, the franchisee could be in jeopardy.

Among stories known to many are those surrounding what U.S. government planners faced over one particular Las Vegas meeting that was reported in national news and by our industry’s press. As a result, all of our industry and all meetings were made to look like boondoggles.

Advancing Integrity in Our Industry

Where do we go from here?

If we are to be thought of as professionals, regardless of our job titles or in which industry segment we work, is it appropriate to look more closely at behaviors?

Consider, as you chew on the stories noted above and your own experiences, these questions:

  • What do you do when a client or employer asks you to do something that violates a specific written code or your own moral compass?
  • What guides you ethically in life and in business?
  • When you heard Jiminy Cricket say “Let your conscience be your guide,” did you consider what that meant and what to do if your conscience and “standard practice” were in conflict?

Will you help me and help our profession? Either in the comments section below or in the comments area in the sidebar interview with Paul A. Greenberg who is a professor of journalism and was in our industry, or to me personally at FridayWithJoan@aol.com, write and tell me what guides you ethically. Answer the poll questions.

Read the codes of ethics for the industry segment to which you belong. And watch for the continuing discussion based on input from a variety of industry professionals in the next weeks about hiring and interviewing with ethics in mind, specific language and reaction to that in the CMP Code, and more.

If we can’t get this right, what then is the point of pretending to be professionals?

And Just One More Very Important Thing!

November 6, 2018, is the U.S. midterm election.

I, and those affiliated with Meetings Today, encourage you to vote. There are issues on ballots throughout the U.S. that will impact meetings including taxes and initiatives important to how and where we do business.

There are elections of individuals who you may want to question at town hall meetings about their stands that impact your particular employer or clients and their meetings.

Having written about what happens when laws are passed that cause groups to reconsider where their meetings are held, it’s a time to be more informed. For those who are not U.S. citizens, we encourage you to vote in elections of your own countries.

Editor’s Note: The views expressed by contributing bloggers are their own and do not necessarily reflect the opinions of Meetings Today or its parent company.

Related Reading From the October 2018 Edition of Friday With Joan

Click here to view additional content in the 10.05.18 Friday With Joan newsletter.

Back to School: Industry Degrees and Other Education

Originally published Meetings Today Blog

Back to School: Industry Degrees and Other Education

It’s September and, for many, thoughts turn to “back to school” which made me wonder where and how readers of Friday With Joan learned to plan meetings and events.

Are you of a generation who went to school for a degree in meeting and event planning or hospitality management? Or were you like many—certainly those of us “of a certain age”—who learned by doing? Are you among those who got into this industry because you planned family events and someone told you how well you did it and that it was a career, so you jumped in and never took a class?

Perhaps you learned by doing and then took a meetings and events certificate course like the one I teach at the University of North Carolina-Charlotte.

I guess, because you are reading this, you have more education, formal or informal, than many; that the education you’ve received is a mish-mash and includes webinars, periodicals, blogs, discussion groups and industry involvement, and perhaps a degree in this field or in something unrelated.

My first experience organizing events was in the early ’50s when my friend, Alan, contracted polio and I organized street fairs to raise money for polio research. My first industry-sponsored education was not until after I moved to D.C. (1978), joined MPI (1980) and shortly thereafter, attended MPI’s Institutes.

It was, then, a five-day intensive program of classroom learning with the best in the industry (thank you, Howard Feiertag, Ken Fischer, Jed Mandel, Peg Mahoney and others) and experiential learning through project development (With others like Arlene Sheff and Carol Krugman, I later taught at “Institutes,” a program I wish MPI would revive. It and the old PCMA-Sheraton Showcases were among the best for industry-led education).

On the supplier side of the industry, Cornell, Michigan State, and UNLV have all had classes in hospitality/hotel management for years. Classes in meeting management are, considering the age of the profession, relatively new.

(You can learn more at ICHRIE about this side of the industry).

The Convention Industry Council (CIC) and its member organizations have gone to great lengths to add to the body of knowledge available including the development of the CMP program and the APEX initiative. Universities, colleges and community colleges have both degree and certificate programs in meeting and event management.

And there are masters and Ph.D. programs in various aspects of meeting management as well as in hotel operations.

Does it take a degree to learn and practice meeting management? Should a degree be required to be a professional in the meetings industry? To get a job? My friend, Chris Galvin, with United Way in northwest Ohio, plans lots of events and had known little about our industry until we met in the early 2000s.

Interestingly, as I was putting the finishing touches on this blog, she sent to me this article that questions the requirement of a degree for work in many fields. After all, President Lincoln “read for the law” versus going to law school and was a fine president!

Here’s what I believe:

  1. Lifelong learning is critical—whether that learning is required (for CEUs to maintain one’s CMP, for example) or not. Daily, there are changes in the world that impact what we do and what we must know to do it.
  2. Access to education is greater for those with internet access which gives those of us reading this an advantage over many in countries where hospitality and tourism could benefit individuals and the economy.
  3. The number of groups and discussions on Facebook and LinkedIn, among industry association peer groups, via industry and business periodicals, could fill days of learning and provide necessary tools.
  4. Those who are lifelong learners and who mentor and help others learn will succeed personally and move our industry’s progress along.

Read too what three industry professors have to say, and an industry colleague not long out of school, about their experiences and what we need for the future.

Weigh in on what you think should be required for someone to work in our industry and what a relatively recent graduate, Ashley Akright, discusses about her education and what we need in the future. Help others learn by sharing where and how you’ve gained the knowledge you have.

In what areas do you think we need to provide more or different education and in what ways the industry—whether through the established groups like PCMA, MPI, IAEE and all the CIC member organizations—or the newer groups like SPiN and the experiential like the recent [ctrl]+[alt]+[del] can do to further our education.

What are your recommendations for how our industry can help those now in the industry, and those to come, learn?

Lastly, it’s fitting that this, my 100th blog post for Meetings Today, is about education: learning is a subject about which I am passionate! Two of the first industry honors I received were for my contributions to education: one, with a photo of me holding a ruler, apple, and chalkboard, as one of “15 Who Made a Difference” in the industry from an industry publication, and not long after, from PCMA as “Teacher of the Year.”

Later, HSMAI honored me (along with Keith Sexton-Patrick, Jim Daggett, and the late Doris Sklar) for our contributions to industry education; IACC honored me as the only non-member to receive their Pyramid Award, and later, the Mel Hosansky Award—both for education, and the latter, the only non-member other than the late and dear Mel himself, to receive it.

Most recently, PCMA’s Foundation honored me as, so far, the only non-academic for lifetime achievement as an educator where I joined two remarkable industry educators, Patti Shock and Deborah Breiter who preceded me. For all these honors, I’m grateful. More, I’m grateful to be able to continue learning and teaching.