Tag Archives: CSR

Meeting Trends: We’ve Only Come This Far?!

Original post Meetings Today

Meeting Trends: We’ve Only Come This Far?!

I’m frustrated with the meetings industry.

If I had written the final version of this blog in December 2018*, before my cousin Gayle** sent me the book Almost Everything: Notes on Hope by Anne Lamott, my written frustration and anger toward OUR industry—that can’t seem to change—might have “burned your eye.”

As I thought about the state of the meetings industry and read Ms. Lamott’s book, I calmed a bit. “Stop the anger,” I thought. “Be nice” and write calmly. And as a colleague said to me years ago and others have said more recently, “be patient—it takes time to change.”

This was all before the 2019 Meetings Today Trends Survey results were released.

I read the numbers in print and digitally and was even more livid, especially at the question asking if planners had a written security and disaster plan in place for their event(s).

28% of respondents said they were “working on it,” which really is a “no.” And those planners who actually responded with a “no” totaled 44%.

That’s 72% of planners who said “no”!

Then I read the summation of some comments Tyler Davidson, Meetings Today’s chief content director, compiled. My cranky anger rose again.

Should I write a cranky blog or a “nice” blog?

I chose to focus on trends where the numbers and some comments were to me most troubling. I then reached out to industry and industry-related or former industry colleagues to respond to a few questions to check my own levels of exasperation and get their input.

[Side note: I’m a Myers-Briggs “P” if that helps you better understand my position].

These colleagues read the numbers and the comments on specific topic areas and responded. Their comments are the sidebar (or “Part 2”) of this Friday With Joan blog post.

If in editing their remarks, we’ve changed their intentions, we apologize and hope they’ll add to the comments here or there. I insist you go and read through those responses.

[Editor’s Note: Scroll down to the section of this blog post labeled “Join the Discussion and Move Meetings Forward” for links to all of the responses].

A Startling Lack of Risk and Contingency Preparation at Meetings and Events

My greatest frustration was around risk and contingency preparation. The numbers tell me that about 70% of those responding have no plans because “working on it” is still a “no.”

In preparation to deliver a short awareness of risk and contingency planning program for an industry association recently, I heard what I always hear from clients and colleagues:

a) we don’t have time or money to develop a plan; b) the hotel (or convention center or other venue) will take care of any risks; c) our security team has it well in hand; and my all time favorite, d) nothing bad has ever happened at our meetings so why bother?

These and other excuses for not planning to protect people, property and reputation astound me. Not an expert in security, I am a long-time practitioner of developing plans and enacting those plans for risks that include threats to people, property and finances.

If even the following issues—not going back as far as 9/11 or 2005’s Hurricane Katrina—are not in the collective front-of-mind thinking, what sort of tragedy or disaster will actually inspire others to stop, process what is going on and make change?

Could it be:

  • Shootings in the Pittsburgh Tree of Life Synagogue, Marjorie Stoneman Douglas High School, Mother Emanuel Church and Pulse Nightclub?
  • Mass murder at a Las Vegas concert for which the FBI has found no known motive and about which there’s been no answer about how a room service cart could have been left long enough in a hotel hallway to install a camera to see who was approaching.
  • #MeToo acts of sexual assault or harassment about which I’ve written and spoken, repeatedly quoting and linking to the website of Sherry Marts for procedures.
  • Alcohol served liberally at meetings—at industry meetings—seeing no harm in the contribution it makes to potential illness, violence and death.

Brad Goldberg, Tyra Hilliard and Ken Wheatley concluded that developing common language, using those trained in security, and rethinking and planning are the best ways to be prepared.

While I agree with those strategies, they are far beyond what most in our industry consider.

And That’s Not at All Where My Frustration With OUR Industry Ends

The other issues and responses I found puzzling in the survey were those about:

  • What worries industry colleagues: yes, we still get no respect and we are doing little as an industry to change that by hosting Global Meetings Industry Day (GMID) events that include and thus visually represent the same issues criticized by the non-industry media and governments: people drinking and having a good time versus conducting education and teaching industry colleagues how to lobby government segments;
  • Whether there will be a CSR component to your meeting when individuals and organizations, including many DMOs, have encouraged and supported us to make these parts of every gathering to support awareness and to give back;
  • Events and activities that you’ll conduct, which clearly didn’t include a CSR component and, really … golf is still a big part? (See what John Chen has to say).
  • Sustainable meetings where there is still a belief that digital versus printed materials are the most they can do even when that takes away from education (people learn better when they write versus type) and doesn’t take into account the energy used to charge devices and the electronic waste from those who continue to upgrade their devices. When sustainability is far greater when it comes to people and the environment.

In the week before I wrote the final version of this blog, I met with a retired hotel colleague and his husband, who asked me if I still loved what I did. I hesitated.

As we talked, it was clear that I felt—feel—great passion for the work I do. That includes this industry and the changes I believe that meetings can make in the world and the changes that can be made and made-to-stick in this industry. My frustration increases with the lack of overall change in how we operate and deliver content.

And as it is said, “nevertheless, she persisted.”

To people who tell me to have patience…

I wonder how many years it takes of actively working in an industry where others, including those who provided responses for this month’s newsletter, continue to work hard, speak and teach to impact change—for change to stick.

You Can Get Angry and Maintain a Strong Voice

I wrote this blog post in a way that was a combination of “nice” and cranky because of inspiration from Cindi Leive.

Her “Brief But Spectacular Take” on PBS Newshour on 1.28.19, crystalized it: I’m angry and I’m tired of “making nice,” equivocating about how angry I am.

So, to you, Cindi Leive, I add another dedication for the ability to express the anger I have expressed in the past only to be chastised because “angry women” just aren’t OK in our world. I have learned I can express my anger and still maintain a strong voice.

Join the Discussion and Move Meetings Forward

These are the colleagues who responded to my questions:

I invite you to join us here, in the blog comments, in a discussion about what you think we can do to make change stick. That way in 2019 or 2020 the responses to the Meetings Today Trends Survey questions will reflect that we’ve actually made a difference.

And please don’t still be “working on” your written disaster plan when that time comes!

Editor’s Note: The views expressed by contributing bloggers are their own and do not necessarily reflect the opinions of Meetings Today or its parent company.

*At lunch in December with colleagues who asked me how I was, I used a “not-for-a-family-publication” word to say I was THAT ANGRY at how the industry just doesn’t change or keeps reinventing the wheel around diversity, inclusion, women’s empowerment, meeting design, risk and contingency planning, negotiations and contracts, ethics and on and on.

I was cranky, angry and frustrated to think so many of us had spent so much time working hard to move things along and they did and then BOOM, full stop until the issues are raised again and VOILA! It’s all fresh again and history is not considered or built upon.

And then … we are stuck.

**This blog post is dedicated to my cousin Gayle. And Cindi Leive mentioned later in the post. And, my editor, Eric Andersen, who is truly remarkable and “gets” me!

6 Dots to Connect to the Industry’s Future

Originally published Meetings Today Blog

That was the title, minus the number, of a session I delivered for an industry meeting in January.

I agonized about what to include up to, during and after the session. What I wanted to say at the start was, “The industry’s future is bleak except for some hotel company owners, and maybe a few others. For the meetings and sales and marketing professions, for the service segment of the hospitality industry, we have exceptional challenges.”

I believe that statement because I see jobs lost to automation, interest in big issues like safety and security wax and wane depending on the events of the day, and a general sense that we are still an industry focused on logistics not content, delivery of content, and people.

So why didn’t I? <shrug> Because. I simply didn’t. It had been suggested that people want upbeat thoughts and easy-to-use information and avoiding politics would be best.

So now, here, I add to the “dots” and hope we all can take this information and move forward to energizing an industry that is stuck in so many ways, that believes that “hosted buyer” programs solve the buyer-seller relationship issues, that cool apps will ensure we connect with others—even though our eyes are looking down most of the time at apps, missing the world and people and ideas and inspiration around us, and that hotels will listen to all customers not just Millennials.

(Who, it turns out, want desks in rooms after all!)

1. Demographics

People are on the move. The population of almost every country is blended because of the ease of travel and the desire for new experiences or a hoped-for better life. The crises in Syria and so many other countries have forced people out of their homes.

The United States is much more a “melting pot” or “tossed salad’ or “stew” than ever before.

There are five generations alive, and in some cases, working and attending meetings; they are certainly traveling and staying in hotels. In the workplace, Boomers, many of whom are at “retirement age” want to continue working because there are more contributions to be made and in some cases, they can’t afford to retire. But they are being forced out of jobs or not hired for new ones because they are thought to be “too old” or too expensive and Millennials, hungry for work, are willing to take jobs at lesser pay.

Boomers and Xers are being managed by Millennials and are not always pleased.

We talk a good game of “diversity and inclusiveness” and yet, exclude many from jobs. People with disabilities are frustrated with the lack of accommodation and inclusiveness in travel and at meetings. The meetings and hospitality industry could (and should) be on the front line of adapting to demographic changes.

What we can do:

  • Get back to meeting (and marketing) basics: “know your audience” or your potential audience or customer.
  • Once known, determine what can be done to attract and include the diverse audience you have or want. Do speakers reflect a diversity or are they all alike in appearance, opinion, experience?

    Will the images and colors used to market your venue, service or meeting be those that will not offend? Are there dates over which holding a meeting or marketing your facility, because it’s wide-open, will be inappropriate? (Think religious, national or local holidays or festivals).

    Will what a guest at a hotel or participant at a meeting see or experience be reflective of a broader population?

  • Be inclusive in language and attitude. The term “politically correct” has been thrown about frequently during this U.S. presidential election season. C’mon—being caring and empathetic, including others in our language, is a smart way to market and work.

    I mean, referring to Boomers as “little old people” seems so yesterday! (One of my favorite columnists wrote this about the difference in politically correct and inclusive language).

  • Design meetings differently. My colleagues, Jeff Hurt and Jeffrey Cufaude, both write frequently about how to do so. Follow them, read and incorporate what they suggest.
  • Hire and retain a diverse workforce ensuring they reflect a diverse population. Know that those who are of different generations, ethnic and other backgrounds, gender identity—and all that makes us unique—have good ideas to add to the conversation.

2. Climate

Regardless of your belief in what scientists are saying, the climate has changed and has impacted travel, tourism and health. 2015 was the warmest year on record. El Nino has caused flooding rains, massive snow fall, tornadoes “out of season” and other weather events.

The Zika virus that is spreading and considered by the World Health Organization an emergency—and is now believed to spread through sexual contact—may also be a result of climate.

What we can do:

  • Consider climate’s impact on your meetings and travel to and from them. You can’t avoid weather and you shouldn’t avoid all places where climate could have, or has had, an impact! You can plan for contingencies.
  • Advise meeting participants on what they need to do to plan for weather contingencies. Not everyone is a frequent traveler and knows to pack an extra jacket or sweater (also useful for over-chilled rooms) or umbrella, or of their rights or what to do if flights or trains are canceled at the last minute because of a “climate event.”
  • Understand the impact of climate on the cost of food and beverage and other aspects of your meeting operations. Plan accordingly. When you budget, don’t use last year’s plus or minus 10 or other percentage. Consider where you are going and what you are serving and what the impact of climate may be on those costs.
  • Read the CIC’s APEX report on sustainable events and change how meetings and meeting venues operate to stop waste of energy, food, people and resources.
  • Read all that Nancy Zavada, friend, colleague, and “Queen of Sustainability,” writes for Meetings Today (Here’s her latest on what the Unitarian Universalist Association General Assembly did).

3. Infrastructure

The United States is falling down and apart. Literally.

While the crumbling infrastructure has political and tax implications, and you can try to influence the votes of your senators and representatives, the concern for meetings is great. Roads and bridges that are inaccessible can impact how people arrive, depart and traverse the destination you select.

The toxic water situation in Flint, Mich., is also part of the aging infrastructure made worse by the source of their water. Don’t count on other U.S. cities avoiding similar issues or even having access to water. When a water main breaks—which they are with frequency in the U.S.—we’re out of luck.

The American Society of Civil Engineers issues a report card every four years on US infrastructure. You may not have read it. You should.

What we can do:

  • Ask tough questions of DMOs and do your own research about cities you are considering for your meetings. If you work for a DMO or a hotel, be honest with groups who want to book. Show creative ways your destination is managing the infrastructure challenges.
  • Create alerts for the cities (I use www.bizjournals.com and am city specific) and even for “infrastructure” or a specific city’s infrastructure so you are steps ahead in information.
  • Connect this dot to “climate” and see how destinations’ infrastructure is impacted by budgets used to combat a weather emergency.
  • Create emergency and crisis plans for all contingencies.
  • Find out what back-up (generators, bottled water, transportation, communications, safety, etc.) plans the venues you are considering have for any emergencies.
  • Take nothing for granted.

4. Biz Models

The sharing economy, co-working spaces and hotels, job sharing, contract or temporary workers—there is nothing the same as it was when some of us started in the industry even if you started just a few years ago! We will continue to experience changes in how work is performed, by whom and where. Technology of course has contributed to these changes.

Look at the impact of infrastructure and transportation and climate on just this one “dot” and you’ll see how the future of how we do business has changed. Why fight traffic when you can work at home or from anywhere because you are connected? (Of course this assumes good and free connectivity which can be impacted by infrastructure!).

The opportunities new business models open for different demographics—people with disabilities, parents, people who want or must work multiple jobs—is great. And it also means a change in how people are paid which could have a negative effect on the economy as it will on individuals.

It’s just not going to be the same any more. And those who work in a sharing economy may not have the financial or time resources to attend meetings. Another dot connected.

What we can do:

  • Decide how you’ll work within the changing structures.
  • If you are a “temp worker” or hire temporary workers, know the rights and responsibilities.
  • If you hire or outsource to individuals or companies that use new models, determine what liability you or they may have for any errors and omissions.
  • Read this article and understand this still new peer-to-peer economy.

5. Laws, Policies and Politics

Whether it’s taxes or civil rights or marijuana legalization, politics, policies and laws impact all we do including the meetings we present.

What the 2016 presidential candidates have to say about our industry and policies that may be enacted with new municipal, state or Federal lawmakers are likely to have great impact on the meetings, travel and tourism—the collective hospitality—industry.

What we can do:

  • Be informed about the laws of the destinations to which you plan to take meetings.
  • Know your company’s or organization’s bylaws and mission and if there are any hot-button issues that could cause a meeting to cancel if a law or policy were enacted, or, like a corporate planner friend, where your off-site events could and couldn’t be: hers can’t be near strip joints or marijuana dispensaries for appearances.
  • Be informed about impending laws.
  • Register to vote and then vote.
  • Participate in actions to be held on April 14, 2016, for Global Meeting Industry Day. If you’re involved in planning these events, request that it be more than a celebration and rather a day of action about issues that matter to and impact our industry. Engage others in conversations about these issues.

6. Technology

Technology is usually considered the greatest thing to happen to our industry ever! While I think it has an impact, it’s one that can have both positive and negative impact.

It does impact outsourcing of jobs (see “Biz Models”); automation of front desk procedures that may eliminate jobs; automation of site selection and meeting planning processes, again a potential job eliminator; virtual and hybrid meetings some of which may cause people to not attend face to face. Technology can help us do our jobs more efficiently, connect with others to learn, create communities before, during and after meetings.

Technology also keeps our noses in devices when we could be interacting with others when we are f2f at meetings! And technology is (one of) the greatest threats to privacy and security. We can’t live without it and sometimes we fear living with it.

What we can do:

  • Determine how to effectively use technology to enhance the meeting and show experiences. Don’t use it as a crutch!
  • Consider technology just one more tool in your creative kits.
  • Have contingency plans for data breaches, and outages. If it hasn’t happened to you, it will!

6. Terrorism

This is the one, at the January program, I called “The Elephant in the Room”—something we all think about and rarely address directly until there is an attack somewhere. When, recently the CEO of a major international hotel company, said that the acts of terrorism in Paris, Egypt and elsewhere hadn’t really impacted tourism and hospitality, I wondered in what universe he lived!

Statistics do show that people, though they didn’t stop traveling entirely, did think more about where they’d travel. After the Paris attacks, school groups said that they would not come in—even from the distant suburbs—to the District of Columbia, the U.S. Capital, for their usual school trips, so uncomfortable were they with the possibility of terrorism.

What we can do:

  • Don’t assume that your meeting, regardless of where it is held, is safe.
  • Be aware and know what you will do if there is an act of domestic or international terrorism.
  • Create a plan to protect people and property, to shelter in place, to move people to different locations.

Are there other dots and connections of which we should be aware? Yes. Do I think the meetings industry will continue? Yes. Do I think that we need to be more aware and do more to connect dots to other dots to move the industry ahead? A resounding YES!

And we can if we make a concerted effort to connect these and other dots … together.

Planning Events: Back to Basics

Originally published on Meetings Focus Blog

We’re the worst aren’t we? Planners who attend events in which we were or weren’t involved in the planning and execution. Yet, it may be because we know the best practices that we are more critical of what should be done or what is written in industry manuals as best practices.

We expect the best! After some recent experiences, and seeing some photos online of a large industry event, reminders of the basics seem in order.

Know your audience. That includes age, gender, gender identity, abilities, disabilities, allergies (food and environmental) and once known, plan to meet those needs. A venue that allows smoking in an area where it pours into the event or is prevalent in restaurants surrounding a smoking area like a casino is not healthy for those with lots of different health issues; a scented venue causes problems for those with chemical sensitives (covered under the ADA).

A venue with lots of steps makes it difficult for some (many in some cases) and certainly makes it more difficult for those who use mobility devices. Consider whether the entertainment and programmatic choices are appropriate for the kind of event you’re planning. If it’s a networking event, consider if people can hear and talk above the sound.

Develop and employ objectives for the overall event and for individual components. If one of the objectives is to showcase best practices in meetings then … do so! Set the rooms in something different than straight schoolroom or theatre rows. Use screens that are appropriate sizes so that all people can see any visuals used.

If peer-to-peer learning and social networking are objectives (and they should be, studies show, for all events, social, fraternal and educational) determine what space and conditions will most contribute to those objectives. Ensure appropriate seating for the demographics, space allocation.

Provide information about how to find others in the group, adequate and appropriate (including “handicap spaces”) parking, are other examples of meeting objectives.

Communicate—from RFP to post-con—with the venue and vendors ensuring they know what you want, can meet those needs, and that any surprises aren’t because of thorough communications. That is, take nothing for granted! Just because you used “one of their properties” (or a vendor) in a different destination or even of the same brand or the same property at a different time, doesn’t mean it will be the same again.

Put in writing, even before the contract, all the expectations you have and they have and provide your objectives so partnering can start from the beginning.

Plan food and beverage to match times, demographics, abilities, and needs. There’s nothing worse than an event that begins at 7 p.m. which is dinner time for many and to learn there will only be “dry snacks.”* If that’s the case, let people know ahead of time and provide a list of restaurants near the meeting venue for those who may not be familiar with the area.

Survey the needs of participants to know their food allergies or other dietary needs: vegan, vegetarian, lactose-intolerant, gluten-sensitive, etc. (I’m a fan of Patti Shock and her writing including “A Meeting Planner’s Guide to Catered Events”).

Practice sustainability! At a recent industry function, a colleague and I were surprised (OK, stunned!) to see water bottles v. water stations. Handouts are not the nemesis of green! As long as they are printed on post-consumer products using sustainable ink and fonts.

Giving gifts? If gift wrap is needed, use post-consumer wrapping paper and avoid over-packaging with lots of tissue. Food waste is a major issue in the U.S. If you want to overset, it’s OK as long as you know that the venue is going to reuse or donate what food they can. Or serve plated meals, asking participants ahead of time to indicate their preferences.

Two great resources for sustainability are MeetGreen and GMIC.

Program for maximum involvement and attention. Small screens for large audiences, long programs that go on and on, bad visuals, untested sound, ill-timed programs or those that are not timed as promised, unexpected guests at the mic/lectern (aka “podium” for those who insist!), lack of audience involvement, inactivity/sedentary audience for long periods, and more that you can list all lead to “fanny fatigue” which leads to brain fatigue and napping.

Not all programs have to be interactive; they do need to engage. If you’ve followed me here or in social media, you know I tout Jeff Hurt’s blog, and Paul Radde’s book, “Seating Matters”, and Adrian Segar’s work which, like mine, involves deliberate meetings and events.

Be safe! I wrote extensively here about AEDs and was surprised, at a recent industry meeting, to learn that the venue had AEDs, but not in the meeting space. One was required to go to the heart/back of the house to a house phone—no house phones in the meeting rooms—to contact security to bring the AEDs.

Select destinations and sites with safety first in mind: nearest hospital or emergency facility, AEDs on property, CPR-trained personnel on staff 24/7, and procedures to handle food allergies and other emergencies. Announce, at the start of every event, the location of the emergency exits and the procedures. Yes, you can do this at social events too: doing one’s “flight attendant routine” always gets a laugh and attention so people know what to do if they have to evacuate.

And about *dry snacks: they encourage beverage, often alcohol, consumption. Over-drinking can lead to many disasters: drunk driving, alcohol poisoning, and other dangerous behavior. Talk with the bartenders, even if it’s a cash bar or ticketed, to find out their practices and policies about stopping over-consumption of alcohol.

Yes, there’s much more to planning an event than most people consider. And there’s much more to selecting destinations (that have airports that are accessible for people with disabilities), sites, caterers, AV and production companies, and planning programs, and contracting.

This is a snippet that occurred to me after a few events that puzzled me.