Tag Archives: CAE

‘Tis the Season: Ethics of Gifting & Entertaining

Originally published Meeting Today Blog

'Tis the Season: Ethics of Gifting & Entertaining

Prologue: Picture this … it’s the season of gift giving and of year-end hotel contract deadlines. I’m working feverishly to finish a number of complex hotel contracts for clients before everyone takes time off for the Christmas holidays. My spouse brings a box from our mail room to my home office.

I ask, as I continue to write contract provisions, from whom the box was sent, thinking it must be from a family member or friend. When the sender is mentioned—a salesperson with whom we are in difficult (politely said!) negotiations—I loudly say “DROP IT!”*

In one of my favorite films, Defending Your Life, we see that after death, one’s ‘first stop” is a place that looks remarkably like Epcot Center. There, we are tasked with watching videos of our lives and “defending” our every action. It has a wonderfully funny tie-in to our industry with scenes about who gets the “better” hotels with the “better” turn-down amenities as a result of what appears from our lives. Chuckling as I write this—thinking not unlike who gets the upgrades in real life, huh?

The film is amusing, down-right funny (think whether you want to be seen by important people as you slurp your linguini in a restaurant) thoughtful and insightful.

Differently staged and with similar intent, is The Good Life, a TV production that so fascinated me, I now have a desire to recommend viewing episodes in preparation for ethics discussions in classes I teach and programs I facilitate. Is there a “good” place or a “bad” place after we die? Is it like Epcot Center? I don’t know. I do know that my actions after receiving the box would have to be defended.

The point? Many of you will give or receive gifts or entertain or be entertained by those with whom you are doing business, have done business, referred business or one day may do business. What goes into your thinking as you chose to whom to give or entertain, and for the recipients, to accept a gift or invitation or not?

How much would the potential of “defending” your actions—now, to an ethics committee or an HR or other officials in your company or professional organization—play in your choice of what and how much you gift to, or accept from, someone?

Research: In preparation to write the initial blog post in the October 2018 newsletter and for this post you’re reading, I did extensive new research: conversations with current and former hotel executives, industry attorneys, and EIC and EIC-member organizations’ representatives; reading articles about our industry’s and others’ ethics practices; reading hotel companies’ ethics policies [highly recommend and easily found with a search**]; and asking, via social media for those interested in responding to questions about industry ethics to contact me. A compilation of those responses can be found here.

I also asked questions of three industry recruiters—MeetingJobs, Searchwide, and Vetted Solutions. The responses from their CEOs are in this section of the December 2018 Friday With Joan newsletter.

Preview: I was … well, read it and you might figure out my response after reading on.

And once read, please answer the Friday With Joan poll questions.

Analysis: EIC, our industry’s umbrella organization, was unable to tell me which of its members has an enforceable code of ethics and/or conduct. In my research I learned that of those who do, two are NSA and NACE. I know that MPI, PCMA, and ASAE do not have enforceable codes, although MPI did at one time. ASAE has a separate, enforceable code for those who have achieved their CAE—Certified Association Executive—designation; the code for all other members is aspirational.

Those who have achieved their CMP—Certified Meeting Professional—are bound by this code, which is worded much like the codes of many of the EIC organizations that have codes of conduct or ethics.

(Use this link to EIC members; go to their sites to read the codes. Even if you are not a member of one of these organizations, it is likely you will do business with someone who is).

I verified with colleagues with whom I served on the then-CLC Board some years ago that our umbrella organization formerly required an enforceable code of ethics to be an EIC member. Now, it is asked that a code be submitted with the membership application, but it is not required for membership.

I confirmed that HSMAI, for example, does not have a code of conduct or ethics.

I imagine others do not as well.

Of those with enforceable codes, I was told the main charge of an ethics violation is the use of a certification when it has not been earned or renewed.

This was believed, by those with whom I spoke, to be a belief that few are violating the codes.

And now, ‘tis the season of gifts and entertainment. Many feel valued if they receive a gift or an invitation. Those on the receiving end believe it is perhaps their due for the hard work they have performed. Perhaps the invitation to an event is viewed as an opportunity to network even if they have no business to offer; the receipt of a gift, seen as one of friendship beyond the business relationship.

How do we decide when it’s appropriate to offer and accept gifts or invitations? And more, when is it appropriate to flaunt these gifts and entertainment on social media for all to see and perhaps question if a code of ethics—that of an employer or industry association—has been violated?

During this season of giving, it is also the season of year-end business and for some independent meeting planners and others who work for commissions, a season of meeting a deadline before commissions are lowered by some hotel companies. To that, many are posting that they are going around the “system” and finding ways to receive what they believe is their “due”—a commission amount that is greater than that announced by hotel companies. More details here and here.

In my research again, I was told by many current and former hoteliers and others that this practice will face consequences. This was stated to me, and I’ve agreed to, as I do with many, keep the confidence of the person who provided this input:

“By encouraging hotels to breach the requirement that they adhere to brand standards, or to hide the payment in some fashion to deceive, planners need to evaluate whether they could potentially be liable for interfering with the contract or if they are perpetrating some kind of fraud. Even more disturbing however is that this takes the profession back not just a step, but a mile.

“It seems a lot like the concepts that planners finally overcame when some were asking for blind commissions. If the planners are handling the commission in this fashion, they need to be mindful that are acting on behalf of the group [for whom they are doing business].

“They need to be concerned about this being a potential violation of the group’s code of ethics.”

And as noted above, it may also be a violation of the brand’s code of ethics.

From everything I see and hear, from the justifications in classes and other conversations and those in social media, and from the many reports in the news and the investigation of us by the U.S. Congress, I think we are moving into even more dangerous territory in and outside of our industry. Many find ways to justify their actions in the request for and acceptance of gifts, perks, and entertainment: we’re underpaid, under-appreciated, work long hours, need to network to find a new job, etc.

Suggested Actions to Help Avoid Unethical Gifting Situations:

  1. Read your employer’s or client’s or business partners’ code of ethics.
  2. Share your code with those with whom you are doing business.
  3. Agree at the start of a business relationship, even one that has a long-friendship behind it or becomes a friendship, by what ethics you will together abide.
  4. Determine how your codes guide you for tradeshow drawings, invitations to events, giving and receiving gifts and attending hosted-buyer events. If the codes are not that specific, discuss how they can be.
  5. Provide examples in the comments or to me at FridayWithJoan@aol.com for posting without attribution examples of how we, as an industry, are ethical or how we can be more so. Share the ways we can improve together.

May the light of this season and the hope of the new year bring our industry and us individually to new thinking about how we do business and how we want to be seen.

*You wanted to know what happened, right? I called the client immediately and was told that they too had received a box.

Neither of us had opened it. I asked what we should do.

It was agreed I’d call the salesperson and say that we could not accept the gifts.

I was told that these were not practical to return. The client agreed that they would use them in an office gifting event and that I could dispose of the gift by donating it. 

**You will find, in your search, codes for how hotel companies deal with their own vendors, customers and staff. The codes are enlightening.

Editor’s Note: The views expressed by contributing bloggers are their own and do not necessarily reflect the opinions of Meetings Today or its parent company.

Related Reading From the December 2018 Edition of Friday With Joan

Click here to view additional content in the 12.07.18 Friday With Joan newsletter.

Our Industry’s Reputation and Yours Are at Stake: Help Is Needed!

Originally published Meetings Today Blog

Our Industry’s Reputation and Yours Are at Stake: Help Is Needed!

When the meetings industry first introduced the CMP—referred to as “Certified Meeting Planner”—it was to help ensure that those who planned meetings be considered professionals.

As the program evolved, it became possible for suppliers in our industry to be tested and to receive the designation, which as a result was changed to “Certified Meeting Professional.”

For most of the years I’ve been in this industry, I’ve questioned the business practices that are considered “standard” or “normal” and sought evidence of those practices being ethical and professional.

I’ve looked to other professions—accounting, medicine, law, journalism, association management, counseling, among them—and saw that there were standards of conduct that must be adhered to in order to maintain one’s license to practice in that profession.

No such thing exists for planning, sales, or convention services in our industry.

In preparing to write this blog post—one of two (or more) that will look at practices and perceptions of those of us who plan and supply services and venues for meetings—this part of the definition of “professional” struck me:

characterized by or conforming to the technical or ethical standards of a profession.”

In fact, in the 9th Edition of the EIC Manual,  subtitled “A working guide for effective events, meetings and conventions”, there is no separate chapter on “ethics.”

Instead, it is included in “Domain J: Professionalism” where “Sub Skill 30.01” is “Demonstrate Ethical Behaviour.”

Relaxing Standards in the Meetings Industry

APEX, The Accepted Practices Exchange Initiative, and the CMP give us the technical “standards” of the profession. To be a member of the Events Industry Council (EIC)(founded in 1949 as the “Convention Liaison Council,” then renamed “Convention Industry Council”), it was, for years, a requirement to have a code of conduct or ethics.

Now, it is required to submit a code but it is no longer a requirement for membership. No one could tell me when and why the requirements for membership changed.

In talking with staff of a number of EIC member organizations, I learned that some don’t have codes of conduct or codes of ethics at all.

And if they do, many, like that of the American Society of Association Executives (ASAE)are, for all but Certified Association Executives (CAE), aspirational. Only for CAEs is there an enforceable code of conduct referred to as “CAE Standing Rules and Policies.”

If one has attained and maintained the CMP designation, one agrees to abide by the CMP Code of EthicsBut (and I do mean “but” not “and” as improvisation teaches) it is rarely used to strip someone of their CMP for unethical behavior.

I was told by EIC that the ethics complaints are almost always about a person using the designation who has not been attained or maintained and not for behaviors that violate the code as I believe those in the stories below do.

Who’s Enforcing Our Industry’s Ethics Policies?

In e-mail exchanges and voice conversations with staff members of EIC member organizations, there seems to be little done now if there are ethics violations.

MPI, which used to have an enforceable and lengthy code of conduct, changed it years ago to the Principles of Professionalism for which there is no reporting body.

It seems, an already existing program—MPICares—was created to advance service projects and report and examine issues of sexual harassment and ethics violations.

(Interestingly, featured in the news recently and also reported on this week by Meetings Today was the MPI Foundation Executive Director who has been accused of a crime, who has since resigned from her position but claims innocence).

There is a fine ethical/legal line that I am sure will be sorted out as this proceeds.

Why write now—again—about these issues?

Why I Choose to Write About Ethics

There are multiple reasons:

1. I’ve been asked repeatedly what I want my legacy to be. I hope that a) it’s that we learn to create interactive, well-conceived and executed meetings with no more theatre or schoolroom sets, and really, b) we all agree to operate in a manner that reflects well on us individually and on our profession which, I believe, means working ethically.

2. Colleagues and strangers have for years and continue to contact me to sort out ethical issues. Most recently, some have discussed the quid pro quo of booking meetings: suppliers want their numbers to gain their bonuses or keep their jobs. Planners or others who sign meeting contracts are often willing to sign multi-year or exaggerated room-block contracts or make up fake and contract meetings to “help a seller friend” achieve their goals to earn more money or bonuses, knowing full well that what they both are doing is not ethical and may, in fact, be illegal.

Strangely, the example most often cited as unethical behavior in our industry is of sellers who offer and planners who accept familiarization (“fam”) trips (or hosted buyer invitations) for destinations and/or properties the parties know are not in the pipeline for use, justifying that “someday” they may work elsewhere or that “someday” they may convince someone to book the city or site because they were once there.

Forget that the wining and dining and gifts that come with many of these trips may have dollar values above what one’s employer’s code of ethics note is permissible.

Real-Life Examples of Questionable Behavior

Over the many years I’ve worked in the industry, I’ve seen the results of unethical behavior and the cost to organizations as a result.

Here are but a few specific examples, never reported to the CMP Board, in which planners and suppliers who were CMPs (or in one case a CAE) were involved.

Story 1: Full-time planners at an organization created their own side company to receive commission on meetings they booked for their employer. The commission agreements were inserted after the contracts were signed. Adding to the behavior, the planners often used the CEO’s electronic signature to sign these bogus contracts.

The hotels? They got the numbers they wanted as did the sales people who received their bonuses. The planners? Perks for getting the business signed and an expectation of commission.

Though these planners were eventually fired when an audit uncovered the fraudulent meetings, I know the planners were hired by others because, by law, a past employer cannot ask about such behaviors. Because nothing was reported to the CMP Board, even the CMP designation wasn’t stripped.

Story 2: An organization’s CEO, a CAE, and planner, a CMP, booked a future meeting with a vastly inflated room block. The contracted block was not remotely achievable given the group’s pattern and expectations. The hotel salesperson, if history had been submitted by the group or checked by the hotel, would have questioned the numbers.

What did the CEO and planner receive for contracting this meeting? Super Bowl tickets and other perks.* What happened to the organization? They paid more than $100,000 in attrition and almost went bankrupt. The salesperson? Bonus and promotion based on the nights booked even though they were never actualized.

[Yes, this is a discussion for another time—how our industry sets up conditions for incentives for salespeople. It was a conversation, in research for this blog that surfaced with many hotel personnel.]

*Both were eventually fired though no charges were brought. The planner went on to tout expertise in the job and was praised by suppliers for good work.

Story 3: A planner wanted to help a supplier partner who was having trouble booking enough business to meet their year-end goals. The planner made up multiple meetings that were not on anyone else’s radar—basically fake business.

The planner, a CMP, received trips and other perks for themselves and for their family. The supplier? Made their numbers and received a bonus. The organization? Hefty legal fees, some cancellation fees, and a new meeting created to mitigate what would have been additional millions of dollars in cancellation fees.

Uncovered in an audit and review of emails, the planner was fired.

When the action was reported to the hotel company, despite their ethics’ code, the salesperson remained on the job.

Story 4: A planner needed promotional products (aka “tchotchkes”) for a meeting.

When ordering it was not specified that the items could not come from China—just that the price had to be “the lowest.” The lowest priced items were made in China and were ordered by the promotional products company.

When received, the planner told (not asked!) the supplier to remove all labels on boxes and other packaging indicating that the items were from China. It was the supplier who came to me with the story of the issue and the dilemma: does one report this action to an employer or to the CMP ethics review board and risk losing a good client or comply?

[I know the outcome—I’ll let you suss this one out and consider what you’d do].

There are many more situations I’ve seen and about which others have told me. Included in the current issues are those about third parties who receive commissions and about which I wrote previously for a Friday With Joan newsletter and blog post.

I was told directly by someone doing this that they and others are going to the franchise properties’ owners and demanding the higher commission and in some cases getting it.

In talking with an industry attorney, I was told that in an audit, when discovered, the franchisee could be in jeopardy.

Among stories known to many are those surrounding what U.S. government planners faced over one particular Las Vegas meeting that was reported in national news and by our industry’s press. As a result, all of our industry and all meetings were made to look like boondoggles.

Advancing Integrity in Our Industry

Where do we go from here?

If we are to be thought of as professionals, regardless of our job titles or in which industry segment we work, is it appropriate to look more closely at behaviors?

Consider, as you chew on the stories noted above and your own experiences, these questions:

  • What do you do when a client or employer asks you to do something that violates a specific written code or your own moral compass?
  • What guides you ethically in life and in business?
  • When you heard Jiminy Cricket say “Let your conscience be your guide,” did you consider what that meant and what to do if your conscience and “standard practice” were in conflict?

Will you help me and help our profession? Either in the comments section below or in the comments area in the sidebar interview with Paul A. Greenberg who is a professor of journalism and was in our industry, or to me personally at FridayWithJoan@aol.com, write and tell me what guides you ethically. Answer the poll questions.

Read the codes of ethics for the industry segment to which you belong. And watch for the continuing discussion based on input from a variety of industry professionals in the next weeks about hiring and interviewing with ethics in mind, specific language and reaction to that in the CMP Code, and more.

If we can’t get this right, what then is the point of pretending to be professionals?

And Just One More Very Important Thing!

November 6, 2018, is the U.S. midterm election.

I, and those affiliated with Meetings Today, encourage you to vote. There are issues on ballots throughout the U.S. that will impact meetings including taxes and initiatives important to how and where we do business.

There are elections of individuals who you may want to question at town hall meetings about their stands that impact your particular employer or clients and their meetings.

Having written about what happens when laws are passed that cause groups to reconsider where their meetings are held, it’s a time to be more informed. For those who are not U.S. citizens, we encourage you to vote in elections of your own countries.

Editor’s Note: The views expressed by contributing bloggers are their own and do not necessarily reflect the opinions of Meetings Today or its parent company.

Related Reading From the October 2018 Edition of Friday With Joan

Click here to view additional content in the 10.05.18 Friday With Joan newsletter.