Category Archives: Diversity & Inclusion

Why Diversity and Inclusion Matter to and for Hospitality, Tourism and Meetings

Originally published Meetings Today Blog

Why Diversity and Inclusion Matter to and for Hospitality, Tourism and Meetings

“Diversity fatigue is real,” said Greg DeShields, CEO of PHLDiversity.

And it’s true. People groan when they hear the words “diversity and inclusion.”

They’ve been through training at work, in their spiritual homes, in their communities. Yet, the fear of those “not like us” is great and the lessons learned are not sticking.

The following was posted to the Meetings Today Twitter account from a presentation on storytelling at the MPI Northern California Chapter’s Annual Conference & Exhibition:

“The story always came first. Without a great story, everything would unravel.” The quote is attributed to Matthew Luhn, who worked with Pixar on the Toy Story films and others.

Because the subject is not sexy—a bit like ethics or contingency planning, as I was once told by an industry association staff person—diversity and inclusion at meetings often gets overlooked or, perhaps even worse, we assume that it’s no longer an issue.

I began to write this blog post with the intention of identifying the many things you can do to ensure your meetings, conferences and events are more inclusive.

My initial advice included, but certainly is not limited to the following:

  • Destination and Site Selection: Don’t meet in destinations where laws are passed that discriminate against those who attend or want to attend your meetings. Don’t give business to places where people may be in danger because of who they are, what they look like or their abilities, such as states with “papers please” laws or anti-LGBT laws. Instead, seek out venues with facilities that don’t exclude people who are transgender and where accessibility goes beyond the minimal ADA standards.
  • Speakers: Enlist representative speakers versus the example making its way around the internet of the math-for-women poster showing a panel of four men. Present different points of view and make sure that those who speak are inclusive.
  • Room Sets, Lighting and Activities: Create environments and opportunities that are designed for different learning styles. Ensure you ask what people need to fully participate at your meeting or event and that you then provide for those needs. Some people may require Interpreters, including ASL Interpreters. Some people may need assistance in seeing or taking notes. Make sure to include seating that is appropriate for those using mobility devices. At networking events you should ensure that food is appropriate and labeled and that noise is low enough to allow conversation.

Possible additions to my list included the offering of printed handouts versus having everything web or cloud based because not everyone has a device capable of access.

We also know people learn better by writing than by “keyboarding.” And let’s not forget to ensure that images used in all levels and types of marketing are representative of different ethnicities, gender, attire, age and visible ability.

Then I thought: you know this. You get it.

You are a unique person who wants to be included versus excluded; you hate the pain you see in children and adults when they come to an event dressed differently than others because no one told them or showed them what was acceptable.

At some time in your life, you too were left out for being different. We all were.

I thought the examples shared by those I interviewed for the March 2018 edition of the Friday With Joan newsletter would help. And yet, only a few shared personal stories.

As noted earlier in this blog post, the “story comes first.”

Here are some of my own experiences that have instilled a desire to seek out and ensure inclusiveness and diversity in the world in which I live and work.

I am or was:

  • the child who was kept at school to be “babysat” by teachers when all the others who weren’t like me went off (public school) campus to Bible School.
  • the young person called a “Christ-killer” on the playground because of my religion.
  • pained when other children were bullied or left out because of their looks or income or weight or other circumstances that they most often could not control.
  • the child who saw her parents fight “redlining” and “blockbusting” [look them up; they continue today] and whose family hosted people from Kenya, Ethiopia, Vietnam, Greece, Norway and other countries and who realized, by the age of 16, how big the world really was and why it mattered and was grateful.
  • the younger-than-many representative on an industry board who was patted on the head and told “honey just wait until you’re older—you’ll know more.”
  • the industry professional who, in too many negotiations was told I was trying to “Jew down” the salesperson and “oh, don’t take offense—it’s just a saying.”
  • the industry professional who was tired of trying to explain why the National Coalition of Black Meeting Planners existed and was needed in our industry.
  • the planner of LGBT events who had to explain to a Director of Catering why it was acceptable to have men dancing with men and women with women at a fundraiser.
  • the non-college degree holder who constantly hears that people without college degrees can’t make it anywhere and wouldn’t be hired even by my own clients who, still though, want my expertise, and who realize I have, by sheer will and lots of continuous learning, done pretty well.
  • the person dealing with a mobility disability and who, upon finally getting the white hair my great-grandmother had and that I had for years thought I wanted, is now experiencing age and ability discrimination and exclusion.
  • and the highly sensitive person who notices exclusion and wonders why it has to be hurtful—or why it even has to be in the first place.

You can check calendars for dates to avoid so that you don’t meet over holidays and you can delve into why some religious holidays are more important than others.

You can learn by talking with people who aren’t like you—that includes those who are your members or customers or who want to and could be if they were just asked. You can talk with your HR departments and those who conduct diversity training like Jessica Pettitt and learn more about the importance of diversity and inclusion for all.

You can read what people are posting about the “math for women” conference that showcased a panel of four men and realize your marketing isn’t showing who you want to attract—you too hotels and cities!

You can read the U.S. Department of Justice website to understand your obligations to help people with disabilities attend and participate in your meeting and you can stop asking why you have to provide sign language Interpreters because they’re expensive.

You can read what Tracy Stuckrath has written about food and beverage and shared elsewhere in our industry. Or why meeting the needs of those who “claim to be vegan” really means they need to eat what they need to eat so they feel valued.

It’s pretty easy to understand why people want to be included in all the activities at your conferences and in your facilities. And why it hurts so much when people are not.

We need to be hospitable and welcoming in all that we do.

It all matters because we live in a global society and we all need to support each other, no matter how much we or others might think or say otherwise. It all matters. It just does.

Related Reading From the March 2018 Edition of Friday With Joan

Click here to view additional content in the 03.02.18 Friday With Joan newsletter.​

#MeToo in Meetings and Hospitality: What’s Next?

Originally posted Meetings Today Blog    Friday’s with Joan

#MeToo in Meetings and Hospitality: What's Next?

I remember receiving a call years ago from someone important in our industry threatening me and my business if I were to dare speak of something about which I knew nothing about until the call. This person was threatening me based on an incident about which it was believed I’d spoken.

I remember the appointment with a new doctor whose exam of me seemed “not right” and the looks on the nurses’ faces but I didn’t know what to expect, so I said nothing. And I remember so many other incidents as do you—as someone who experienced them or as someone who was the perpetrator.

The current wave of accusations of sexual and other harassment in the workplace and at meetings are not new. This research paper from 1998, titled Sexual Harassment Issues in the Hospitality Industry by David Gilbert, Yvonne Guerrier and Jonathan Guy, may very well verify what the informal poll numbers, and, separately Meetings Today—through the January 2018 Friday With Joan newsletter poll—will find.

Yet we begin the new year where we left the old: discussing harassment and bullying with the daily breaking stories including this one—Companies Hit by Sex Misconduct Target the Dreaded Holiday Party—published at the end of the last year, from Bloomberg, about the impact on holiday parties amid fear of allegations of harassment, stating that if alcohol were limited, it would cut down on harassment.

And then there’s some of you who may have even considered, while planning “holiday” gatherings, whether to play “Baby It’s Cold Outside” in light of the #MeToo era, as discussed in this recent Washington Post article.

While alcohol and song lyrics may contribute to thoughts of harassment, they do not cause it. Power is what spurs people to harass others. I asked, among those in hospitality social media groups, for their stories.

These are (edited for length and to eliminate identifiers) some of the stories I received.

From a meeting planner: WOW! As I read [other articles] it is so reminiscent of what our team went through. The entire staff complained to the Board about our supervisor’s verbal abuse.

We were sent to what might be called “team therapy.” At the end of the session, the facilitator announced who the person—in attendance!—who caused the harassment was and about whom the complaint was made. The verbal abuse grew much worse. Jobs at my level were hard to find so I kept working even when others left.

I was finally fired with no reason given.

From a meeting vendor: I had a boss sexually harass me in front of several people at a job retreat at which there had been lots of drinking all day and I was clad only in a swimsuit. I was asked to sign a paper saying I would not discuss the incident.

I don’t think it was really a sexual thing with him. Much like [many of the more famous people accused], it was a power play. Hookers can be hired for sexual desires, but power is real the driver. They can do what they want to their employees.

After he did what he did to me, a co-worker sitting next to me said. “Don’t be mad. It is like a dog humping your leg.” I will never forget that comment. Like he does this to everyone and he is the boss. Like what they said about Charlie Rose.

“That is Charlie being Charlie.”

The other owner of the company came to my office, and closed the door and [asked], “How much money do you want to make this go away?” I told him I didn’t want money.

This company [then went] through my emails to try to find something on me and fired me. I then got a lawyer who said it was a moot point (to try to argue [against] this).

From a (now) third-party contractor: My first experience [with harassment] happened when I was very young and starting out in the industry. I was physically attacked on an elevator at a major convention hotel in the city I represented. The attacker was a prominent person with an association that was considering our city for their meeting. What was so shocking is after it happened was that my boss at the time required me to continue working with this group. I was young and naïve; I did as I was told.

I eventually left that job and returned to the same organization years later. This was all before computer records. The paper files of the incident were gone.

No actions were taken against the attacker.

From a third party: A couple years ago I was sexually harassed and because I’m an independent contractor, I was told there was nothing I could do legally even though I told the company to whom I contracted about it. The client was a big one and important to the company [for the revenue it produced]. The complaint resulted in the client leaving the company and because there was no contract with the client, there was nothing that could be done to support me or to bring in the revenue from which I’d also benefit.

After a few days of discussing what happened with my family and friends, a decision was made to inform [the harasser’s] supervisors. There was never a response from them; he continues to work there. I still enjoy working independently but having more support would be nice.

From a meeting planner: I unfortunately have a story to tell. Mine is slightly different: my boss harassed me in front of colleagues for being a nursing mother.

We were on site at our annual meeting and the boss made various comments regarding me nursing my child while at the meeting. Because of this, I no longer felt I could trust this person and was uncomfortable in other situations. I explained it to this person and nothing changed. I told HR and nothing happened. So I quit.

This issue of bullying touches on hot topics: breastfeeding, working mothers, mom-shaming. I’ve been trying to figure out how else I can share my story and help support other working mothers because our industry is unique with the amount of travel we have to do.

From a corporate planner: In a new job in a small company, one of the bosses, while we were alone in the office, asked me into his office. He asked me to sit on his knee. He said if I didn’t, he’d fire me. I didn’t [sit on his knee] and he did [fire me].

I was still new and needed the job and no, I didn’t take further action and wish I had.

From a planner: I was in a large North American city about to begin a two-day conference. The night before the start of the conference, as was the company’s practice, there was a private dinner for speakers. When the dinner concluded, I went to my room, did some work, and got ready for bed. The phone in my room rang. I answered to hear one of the speakers say he wanted to give me his presentation so that it was off his plate before the morning presentations. He asked me to come to his room. Not thinking this was deceitful, I groaned to myself because I had to get dressed respectfully. I slipped into my usual conference “uniform”—a business suit I’d worn for dinner—even putting on pantyhose. I knocked on the speaker’s door. I was greeted by this person holding an open bottle of wine covering his genitals and wearing nothing except a smile on his face.

He invited me in.

As I turned to quickly get back away, he shouted “if you don’t come in and ‘come across,’ I’m not speaking tomorrow.” Obviously I left, yelling back that I was going to tell my boss. I got to my room, quite shaken and eventually fell into a restless sleep.

The next day, I wasn’t as full of self-confidence as I hoped I looked. Once my boss got there, I explained the situation.  He was obviously (imagine if he wasn’t?) on my side. We put a panel in place in case this speaker didn’t show. The speaker did show up but never apologized to me. He never spoke for the organization again.

If this were to happen today, I’d immediate advise security [of the incident that occurred] and ask them to keep an eye on my room. I’d complete an incident report for the hotel and for my employer.

I’d call a meeting very quickly with my boss and ensure security was around the event.

This marks the final story presented here sharing real examples of sexual harassment.

What constitutes harassment was a question on my mind when I traveled, in December, to visit a hospitalized family member. After “one of those days” of awful travel (via O’Hare International Airport, instead of my canceled non-stop flight), I arrived at the hospital, exhausted, during a snow storm, and walked slowly toward the entrance. The valet parking attendant offered a wheelchair. I readily agreed.

He put his hand on my shoulder, squeezed it, and said “You’ll be OK.” I was comforted and appreciative and only later thought “should I be? Is this a type of not asking if it were OK to touch me?” Really! In that setting, when I was in need of the comfort of touch, which is considered healing, I questioned it.

All because of the endless allegations of sexual harassment.

Despite statements from industry associations such as this one from MPI, shared by Meetings Today, and this article, from PCMA Convene, our industry has been remarkably quiet about these issues, until recently.

Update: Here’s another related article published by PCMA Convene.

And then there’s also this, from the American Hotel & Lodging Association (AHLA), a statement sent to me with permission to publish after I reached out to them on the issue: “The hotel and lodging industry has made the safety of both employees and guests a top priority. For this reason, our properties have in place safety standards, our employees receive comprehensive and ongoing trainings, and AHLA has partnered with nationally recognized non-profits and developed tailored trainings for the industry.

“As headlines over recent weeks have shown, no industry is immune to dealing with sexual harassment. Our industry has in place procedures and protocols for employees around reporting and prevention, and these are continuously reviewed and updated. As an industry, we will continue our work, day in and day out, with a focus on ensuring America’s hotels are secure places for all those who work and visit them.”

Sexual and other forms of harassment and bullying have been whispered about for as many years as I’ve been in this industry and from what I hear from those older than I, for much longer. More prevalent is sexual and other harassment in the broader hospitality industry of which meetings are a part.

It hadn’t escaped me when, in October, I interviewed Dr. Vivek H. Murthy—the immediate past U.S. Surgeon General—and wrote about the importance of creating welcoming environments at meetings to help curb the loneliness epidemic that clearly, those welcoming environments should be appropriate.

I think the stories I received from a variety of people are the tip of the iceberg. Like with politics, media, and entertainment, and with the publication of allegations against one DMO (aka CVB) CEO [for which we’ve not found updated information since this was published, outside of a refusal by participants of a closed door meeting to comment], one wonders if more allegations will come forth. Or will the fear of job loss, like what the women at Ford Motor Company experienced, keep people from speaking out?

What should happen next? Will your organization, if it hasn’t yet done so, create a code of enforceable conduct in the workplace and for meetings and conferences? Will you report or intervene when you see harassment happening to someone else?

If it happens to you, what will you do—especially if you know your job could be on the line and you can’t afford to lose it? Will there be a demand that such conduct will not be tolerated and if so, what would the consequences be? Will groups ask in their site and vendor selection RFPs about sexual harassment suits or allegations and their settlement and policies, and determine not to book meetings in potentially hostile environments? Will members, staff, or customers who act against policy be terminated?

I know that too few of us were aware of the lawsuit by employees of The Plaza in New York or the housekeeper at the resort in California, both of which were featured, with the women who spoke out, in Time magazine’s “Person of the Year 2017: The Silence Breakers” issue, even though we knew the actions of Dominique Strauss-Kahn and tut-tutted but there was no general outcry then as there is now for people who work in hotels or those of us who plan meeting or market and sell space and services.

Two colleagues, Ben Yalow and Sherry Marts, have offered examples of policies their organizations offer on handling bullying and harassment.

As I finished writing this blog, there are more important developments to note, in particular the @TIMESUPNOW movement because it says its aim is to help those who, like Ford’s line workers and hotel housekeepers, may not have the financial and other resources to support their reporting of abuses.

Read more on the Time’s Up movement in this article from NPR. This article from Harvard Business Review is about why harassment persists and how to stop it. This is about the impact on black women of harassment and reporting it.  And this from the Washington Post’s Michelle Singletary about the fear of job loss in reporting harassment is insightful.

Even U.S. Supreme Court Justice Roberts said courts will examine protections against sexual harassment. There is much to consider when one decides the next steps.

Allegations without actions will change nothing. Read what Sherry Marts and Jessica Pettitt have to say in the January 2018 Friday With Joan sidebar.

Share your story below or if you’d prefer, I promise confidentiality, and I will, if you write to me at FridaywithJoan@aol.com, change any identifiers and post here for others to learn. If your employer or clients have policies to combat harassment in the workplace and especially at meetings or events, please, if permitted, share the links.

We can change the culture if we speak up and act.

Editors’ Note: The views expressed by contributing bloggers are their own and do not necessarily reflect the opinions of Meetings Today or its parent company.

Click here to view additional content in the 01.05.18 Friday With Joan newsletter.​

 

18 Questions to End One Year and Begin a New One

Original blog posted Meetings Today

18 Questions to End One Year and Begin a New OneWere you expecting predictions for the coming year?

2017 has been so tumultuous for the world and for our industry that it seems futile to try to predict what’s to come. Oh yes, futurists, economists and others are doing so.

A search for our industry’s future turned up lots of predictions, mainly for hotel owners and operators, restaurants, etc. To search, I used “predictions for hospitality industry for 2018” and suggest you do the same. I also hope you will continue to follow the Meetings Today newsletters, daily print and digital news, and @meetingstoday on Twitter to see what will happen in the year ahead and beyond—no one can say with 100% certainty.

I am left with questions again this year—some serious and some more mundane, in no particular order—about what we do, how we do it, and why, and what will be. I hope you’ll add your questions and perhaps your predictions, hopes, dreams for our industry and for you in the comments section at the end of this blog post.

Here’s what I’m wondering:

1. Why do hotels put signs in bathrooms stating “if one wants to reuse towels to hang the towels up” … and then have no bars on which to hang them?

2. In what ways can we convince hotels that an ADA room is not necessarily what a person who is deaf or hard of hearing or otherwise in need of accommodation wants?

3. How do we convince hotels, convention centers, and even some conference centers (IACC please also take note!) that using “Seating Matters”* by Paul Radde, Ph.D., so that rooms not set in straight rows (of chairs or tables) make more sense?

4. In what ways will meetings be more accommodating for people with mobility and other disabilities?

5. Similarly, when will airports and airlines and you, TSA and TSA PreCheck in particular, follow their own policies to ensure equal and appropriate treatment for people with disabilities?

6. Which groups and which professions will continue to include discussion throughout educational sessions at meetings versus having aisle mics with “Q&A at the end”?

7. Which hotel companies and cities will implement greater safety for their staff, housekeepers in particular [watch for upcoming January 2018 edition of Friday With Joan], to protect them against sexual and other predatory behavior from internal and external guests?

8. Will room service really end, even at hotels advertised as “high end” or “luxury,” and will it be replaced by dinner in disposable containers delivered in paper bags?

9. Who, in the broader hospitality industry, will model what Chef José Andrés and his foundation have done in Puerto Rico, Houston, Haiti and elsewhere to help others, and when?

10. What will be the maximum in added fees that airlines and hotels tack on before consumers and groups say “Enough! We’ll pay higher rates to not be nickel-and-dimed”?

11. In what ways will meetings and tradeshows change to make them as experiential as everyone says they should be and for all people including those with cognitive and other different abilities?

12. What policies will be enacted by the U.S. government and/or U.S. President Trump to further restrict who can work in our industry and attend and speak at our meetings?

13. In addition to Meetings Today and other industry-specific publications, what will you add to your reading and listening to be more informed about world events and their impact on who we are and what we do?

14. Will meeting professionals (you choose who’s in that category) gain greater respect, recognition and pay for what we do? What will cause it to happen?

15. In what ways will sustainability—beyond “no handouts” (still!regardless of researchand this article noting that many learn better writing notes on paper, whether that paper is from trees or other sources)—be implemented in hospitality and for meetings?

16. How will multiple generations at meetings and in the workplace learn to get along since those in the Boomers, Silent and GI generations aren’t retiring?

17. What are your top three (3) subjects to learn about or expand your knowledge of in the coming year?

18. Who will be the first well-known hospitality or meetings industry person to be charged with sexual harassment and what will happen as a result?

(Stay tuned for the next Friday With Joan on Friday, Jan. 5, 2018, for more on this).

So there you have it, my partial list of questions to end one year and begin the next. Help expand the list. It’s known that the more and better questions we ask the greater and more informed what we know and do will be. And don’t forget about the great facilitation techniques of “tell me more” and “yes, and…” to help you on your journey.

Thank you for reading this, for communicating with me, for being part of a dynamic industry that can change the world. Thank you to the editors at Meetings Today and in particular to Eric Andersen (who better not edit this out!) and Scott Easton (ditto) for the great editing and design work to ensure a readable newsletter each month and to Tyler Davidson for his example of asking good questions.

Editor’s Note: I didn’t edit out your thanks, Joan! Also: Added thanks to Kristi Kidd, in addition to Scott, for her design work on Friday With Joan and her patience and positive attitude.

My wish for each of us and for our world is that we all may show and/or share and have access to kindness, compassion, good health, affordable housing and childcare, food on all tables, tables on which to put food and a roof over every head (this is especially for you, Puerto Rico!), and inclusion of all whether it’s at meetings or elsewhere.

*Disclaimer: I wrote the foreword for Paul Radde’s book, “Seating Matters” and received no compensation for that nor do I receive compensation for promoting Paul.

Can Meetings Help Alleviate a Major Healthcare Epidemic?

Originally posted Meetings Today Blog

Can Meetings Help Alleviate a Major Healthcare Epidemic?

Vivek Murthy, MD, who served as the 19th U.S. Surgeon General, and someone whose life and work have made a great impression on me, wrote, in this Harvard Business Review article, about his family’s experience after Hurricane Andrew: “Looking today at so many other places around the world ravaged by disasters of all kinds, I think about how often tragedy brings us together—and how fleeting that connection often is. …

“There is good reason to be concerned about social connection in our current world. Loneliness is a growing health epidemic. We live in the most technologically connected age in the history of civilization, yet rates of loneliness have doubled since the 1980s. Today, over 40% of adults in America report feeling lonely, and research suggests that the real number may well be higher. Additionally, the number of people who report having a close confidante in their lives has been declining over the past few decades. In the workplace, many employees—and half of CEOs—report feeling lonely in their roles.

“During my years caring for patients, the most common pathology I saw was not heart disease or diabetes; it was loneliness. The elderly man who came to our hospital every few weeks seeking relief from chronic pain was also looking for human connection: He was lonely. The middle-aged woman battling advanced HIV who had no one to call to inform that she was sick: She was lonely too. I found that loneliness was often in the background of clinical illness, contributing to disease and making it harder for patients to cope and heal.”

As I read Murthy’s article on “the loneliness epidemic,” my thoughts turned to meetings—conferences, seminars, conventions—some with a few people where it’s easier to feel lonely if one is new or has less in common with others, or is an “other” than the majority attending—an “outsider.” And then there are those large-scale meetings of hundreds or thousands or tens of thousands where you’ve come with colleagues you may or may not know well or with whom you may not feel comfortable around in a different setting. Or you may have only had a virtual connection to them—as many of us in the hospitality and meetings industry do when we attend a meeting—and you may still feel lonely.

I thought about the desire for connection during the first months of the MIMList (the first meetings industry virtual discussion group founded by Rod Marymor as part of the MIM – Meetings Industry Mall) that I moderated and how many wrote asking “Is anyone attending [fill in the blank name of an industry meeting] so we can all meet face to face?” All because no one likes being alone or lonely at a meeting or event.

Yes, there are many of us Introverts who “want to be alone” because that’s how we recharge, but we don’t want to feel lonely. Meetings are designed specifically for connections: years ago, MPI’s Foundation conducted ground-breaking studies about why people attend corporate and association meetings. The studies indicated that one of the main reasons people attended meetings was “networking” or as I came to call it, “peer to peer interaction and learning” (Sadly, the studies are out of print; I do have PDFs that we will get to you if requested—email me at FridayWithJoan@aol.com).

As I read Dr. Murthy’s comments and as I thought about my own experiences with organizations and at meetings, as a first-timer and as a “veteran,” I remembered:

  • My first MPI Chapter (PMPI) meeting in D.C. when Bill Myles (now of blessed memory) came up to me as I hugged a wall, introduced himself, and invited me to serve on the Membership Committee!
  • Then my first national MPI meeting in 1984 when, though I was president of PMPI, I didn’t know others. Weldon Webb and Beverly Kinkade, both from the St. Louis Chapter (SLAMPI), took me under their wings. Oh how much easier it was to participate and meet others and to commit to greater involvement!
  • At my first International Association of Facilitators (IAF) when I walked into breakfast of 1,200 and thought I’d find a table in a corner until, when walking by three people deep in conversation, they invited me into their conversation and to a seat at their table. Included, I felt less lonely and became involved.
  • Patti Shock and Ed Polivka (he now too of blessed memory) who, at my first PCMAmeeting, welcomed me with smiles and conversation ensuring I was included.
  • And at my first meeting as an MPI delegate (thank you Doug Heath for appointment me) to the (then) Convention Liaison Council (now the EIC) Board meeting when Bill Gehron representing HSMAI, Keith Sexton-Patrick representing ACOM (now ESPA), and Sandi Lynn representing SGMP, all included me in conversations and my loneliness disappeared and my involvement grew. The two often seem to be related!

What is the obligation for those in the hospitality industry (see definition adefinition b) to help people feel less lonely? How can meetings help alleviate the loneliness epidemic and contribute to better health, just as we’ve added healthier foods, yoga, fun runs, policies to combat sexual harassment and to ensure diversity and inclusion?

How do we do it? Here are some ideas.

1. Understand the roots of loneliness. Dr. Murthy in Harvard Business Review (HBR)wrote: “Loneliness is the subjective feeling of having inadequate social connections.”

He went on to say “Happy hours, coffee breaks, and team-building exercises are designed to build connections between colleagues, but do they really help people develop deep relationships? On average, we spend more waking hours with our coworkers than we do with our families. But do they know what we really care about? Do they understand our values? Do they share in our triumphs and pains? This isn’t just bad for our health; it’s also bad for business. Researchers for Gallup found that having strong social connections at work makes employees more likely to be engaged with their jobs and produce higher-quality work…”

“Connection can also help indirectly by enhancing self-esteem and self-efficacy while also shifting our experience toward positive emotions—all of which can buffer an individual during stressful situations and have positive effects on health. Indeed, studies have found that companies whose workers feel they have high-stress jobs have markedly higher health care expenditures than their counterparts with low-stress employees. … My experience has been that people bring the most to their work when they feel connected to the mission and the people around them.”

No kidding! Because of all those who invited me into conversation and allowed us to get to know each other as individuals as well as colleagues, I immersed myself in our hospitality industry. Where would I (or you) be today if someone hadn’t taken time to include you? And I’m sure we can all think of times where we weren’t included.

2. Create opportunities for deeper connections.

Dr. Murthy, as Surgeon General wrote about his work with staff, new to him and he to them: “To bring us closer, we developed “Inside Scoop,” an exercise in which team members were asked to share something about themselves through pictures for five minutes during weekly staff meetings. Presenting was an opportunity for each of us to share more of who we were; listening was an opportunity to recognize our colleagues in the way they wished to be seen. I share what my office did not as the antidote to loneliness but as proof that small steps can make a difference [emphasis by Joan]. And because small actions like this one are vital to improving our health and the health of our economy.”

I asked in a number of social media groups about how people felt as first-timers or if they felt lonely at meetings, especially if they were at a meeting at which they knew few, if any, others. The responses reflected the sense of isolation many felt, some believing that “first-timer” designations made them stand out and they were only approached by those who were told (often board members or executive staff) to do so.

This response, slightly edited, is from colleague and friend, Elizabeth Engel. In this narrative, she is describing who makes what efforts at meetings and events:

“My first time at a [association related to hospitality and meetings] event in 2000. I’d only been in the profession for a few years, and I didn’t know anyone outside the confines of my own association employer and the staff members of our three ‘sister’ associations.

“The conference was in the city in which I live and work, and being my first conference with this organization, I didn’t realize that I should clear my evening schedule for the receptions and parties that would take place in conjunction with the event.

“So I went to sessions, sat in the back of the room all by myself, didn’t really talk to anyone, and scurried off at the end of the educational program each day to keep my evening commitments. In short, I was the attendee with no friends.

“I did learn a lot, but I kind of missed the point of an in-person event: I didn’t expand my network at all.

“I didn’t attend another large association conference for another two years. [When I did return to this conference] I still didn’t really know anyone outside my (still the same) employer and (still the same) ‘sister’ associations.

“But in the interim, I’d learned two key things: keep my evenings free, and make the first move. I knew it was on me to create a better outcome, and I did. This time, I pushed myself outside my comfort zone to look for the other person in each room who didn’t seem to have any friends, go over to her, and ask her a question about herself, which is the easiest way for introverts [and others!] to get conversations with strangers going.

“That was the start of building the professional network that has sustained me for the past twenty years, through multiple job changes and launching my own business five years ago.”

3. “Make strengthening social connections a strategic priority in your organization” said Dr. Murthy, and to which I add, and in and at your meetings.

To what Elizabeth learned and did and what Dr. Murthy suggests and the MPI Foundation studies indicate, and what we know from our own experiences and observations, when our noses are in our electronic devices at meetings, peer to peer interaction and learning can’t easily happen. If we set participation examples and explain why we are doing so, we may be able to turn around the current usual behavior and help people create better connections that can lead to more involved members.

More involved members become informed and active participants in our professions, which leads to more commitment to buying and selling from those we know.

4. Change tradeshow interactions.

It’s not just the brief hello on the tradeshow floor for buyers to obtain tchotchkes or a chance to be entered into a drawing [oh … ethics, a discussion for yet another time!] or for sales and marketing professionals to get a name to add to the database. Deeper connections can be made with real conversations like one I had with colleague Marlys Arnold at ExhibitorLive with an exhibitor in a wheelchair about shows and the ADA.

As Dr. Murthy wrote we need to “Encourage coworkers [and in our world, meeting participants and tradeshow exhibitors] to reach out and help others—and accept help when it is offered.” Read on to the sidebar to the interview with Dr. Vivek Murthy to see more of what he has to say about how meetings can help people feel less lonely.

5. Encourage interactive education.

Many of us connect best when we are talking about meaningful ways to solve problems or sharing anecdotes about our latest success or problem.

We need to help “speakers” become, and treat them more like, trainers or facilitators to encourage interaction in sessions. We also need to encourage the use of appropriate seating outside session rooms where, during breaks or at times desired, people can share what they learned and make different connections over a shared raised eyebrow in a session. In both instances we have enabled learning and encouraged less loneliness.

What are your experiences and what have you observed at your meetings—or in your hotels and convention or conference centers—that have encouraged connections and less loneliness for travelers and meeting participants?

  • When you were a first-timer at a meeting especially when you knew no one or few people, what made you feel welcome?
  • What’s your reaction—or that of those who attend your meetings—to “first-timer” designations—stickers or ribbons on badges?
  • In what ways do you encourage interaction in sessions and at social events? In what ways does it succeed and how is it measured?
  • If you’ve measured the return to future meetings (or joining or renewing membership) of first-timers or their buying habits based on meaningful versus brief interactions at tradeshows, what did you learn?
  • And what makes you feel “lonely” at a meeting and in what ways could our industry and especially our industry associations help alleviate what could lead to a greater health epidemic?

Our industry has an opportunity to help people feel less lonely and isolated. Maybe it was “bold” to suggest we can “cure” a health crisis but I think we can go a long way to alleviating it in one of aspect of society that touches many.

And so … On October 29, many of us observed the yahrzeit—anniversary death—of Rosie Ledesma-Bernaducci, a colleague and friend. Those of you who knew her and the circumstances of her death may believe as I do that loneliness contributed to her suicide. It’s that deep loneliness that though one has a smile on their face, and is well-connected and respected, masks a deeper sense of not being connected, truly connected, to others. To her, I dedicate this blog and newsletter in hopes that we can create better connections to solve the issue of loneliness in some way through meetings.

For those who would like to respond privately with a comment to be posted anonymously, please email me at FridayWithJoan@aol.com and I’ll post it for you.

Click here to view additional content in the 11.03.17 Friday With Joan newsletter.​

Why Can’t We All Just Meet AND Get Along?

Originally published Meetings Today

Why Can't We All Just Meet AND Get Along?

***“The first step in the evolution of ethics is a sense of solidarity with other human beings.”
– Albert Schweitzer
, theologian, organist, writer, humanitarian, philosopher and physician.

Before we get to the subject of this blog and the Sept. 2017 edition of Friday With Joan, there are some pressing issues to address: Hurricane Harvey and the flooding and other damage to Houston and the Texas Gulf Coast, and now Louisiana.

Articles like this one from The Atlantic explain what many of us intuited: that often those most impacted by disaster are those who were already in need.

Many organizations and individuals are helping. I was particularly interested in who among the hospitality industry was helping those who work in restaurants, hotels and other venues, especially the help for hourly workers who depend on tips and who may have lost everything—home, clothing, documents, transportation—and need help.

Thanks to friend and colleague, Paul Arrigo, CDME, President & CEO of Visit Baton Rouge, for the information that the Louisiana Restaurant Association (2700 N. Arnoult Road, Metairie, LA 70802) is coordinating with the Texas Restaurant Association to collect cash/checks, generic gift cards—for places like Home Depot, Lowes, Wal-Mart, etc.—for those in the restaurant industry that were impacted by Hurricane Harvey.

I also appreciated this information from Destinations International (formerly DMAI and, before that, IACVB). I hope you will consider making a donation via one of the links.

Many thanks to FEMA for this guide on how to volunteer and donate responsibly.

Meetings Today also put together this article with a list of charitable links.

And please, email me at FridayWithJoan@aol.com or message in the comments of others who are specifically helping our industry’s colleagues.***

Now on to the Friday With Joan topic for September!

Generations at Work: Managing the Clash of Veterans, Boomers, Xers and Nexters in Your Workplace, co-authored by Ron Zemke, was first published in 1999. I must have read about it and more from Ron (who, sadly, died in 2004) in one of many publications. I had the privilege of co-presenting with Ron at the meeting formerly known as “Springtime in the Park” in a session entitled “It’s Not Your Grandfather’s Meeting”*!

It was after that, at a Nevada Governor’s Conference on Tourism, where we both presented on different topics, that I first met Ann Fishman and heard her talk about generational issues.

As a boomer—the “why can’t we all just get along” generation, part of the center of the universe for so long—learning about the issues that impact us from the generations into which we are born fascinated me. In Friday With Joan, I’ve written previously about generations and about meeting design. The number of articles and blogs about learning, generations and the focus just in our industry about millennials and hotels’ focus on them as customers could consume our reading for months on end.

In recent years, I’ve facilitated sessions at ExhibitorLive entitled “Why Can’t We All Just Get Along” about generational issues. I chose that topic because I was so tired of what I believe are the mistaken beliefs about other generations and, in particular, about millennials (“they don’t have a work ethic,” “they’re job switchers”—as if that’s a bad thing!—“they’re self-centered” which is what we boomers heard about us, and more). I wanted to facilitate conversations among generations since we’re in this together.

Here we are, as many as five or six generations in the workplace (according to Bruce Tulgan of Rainmaker Thinking) and as guests at hotels, and participants in meetings. Here we are with the many influencers (watch live or later on-demand the Meetings Today Webinar “Why Can’t We All Just Get Along? Working and Meeting Multigenerationally” on Sept. 20 to see more of those influencers) and opinions and beliefs and needs on how we work, who we are, and how we meet and what we expect out of meetings. And our role is to create experiences for everyone that satisfies their expectations and needs.

“Impossible?” Maybe. Challenging in designing meetings? Certainly!

The factors we need to consider are great and greater than just generational issues: learning styles and preferences, applying what we’ve learned from research about brains and how people learn and behave, professional rank (senior managers, CEOs, administrative assistants, etc.), abilities, and the desire to cram into a few days far too much information to process while allowing time for people to experience what we hope will help them learn and interact.

There’s no denying that for each meeting on which I’ve been involved in the design, content, delivery and logistics, and for those I’ve attended and will attend in the future, change is needed—it’s about more than one’s generational cohort.

I don’t have simple answers for how to make meetings work for all generations. I am informed by what I read, observe and watch. Recently, two particular segments on PBS NewsHour were indications of what we need now and will need for future events. Both were indicative of experiential learning that many first learned about from The Experience Economy, by B. Joseph Pine II and James Gilmore, first out in 1998, and since updated.

The earlier story was about preschool children and their outdoor learning and then there was this one about the billion oyster project in New York City.

Of course I thought about how so much meeting space and so many meetings are indoors, underground and in rooms without windows. Will that do for a future generation? If this is how students are learning today, will meetings and facilities designed and used now be useful for the future?

Then there was this, also from PBS NewsHour, about making “brick-and-mortar” shopping relevant, which hit me as just what meetings need right now! (Because some of you won’t watch or read, I’ve captured a few of the comments from the segment that struck me as relevant to meetings for multi-generations as they are to shopping). When I saw what the Hudson’s Bay Company was doing; what STORY—Rachel Shechtman I thought you were brilliant in describing merchandising as content and community—did, and the idea of “experience per square foot” I wondered why, on our tradeshow floors, isn’t there more of an experience versus just people handing out brochures?

RACHEL SHECHTMAN, Founder, STORY: If a magazine tells stories by writing articles, and taking pictures, we tell stories through merchandise and events**. And then, magazines have advertisers, and we have sponsors.

[In the broadcast, Amazon founder, Jeff Bezos, said, 20 years ago, that the strip mall was most endangered “because that’s no fun.” Sound like meetings you attend? And “fun” is of course a matter of degree and can be simply experiential learning].

GERALD STORCH, CEO, Hudson’s Bay Company [Lord & Taylor, Saks Fifth Avenue]: How do we give the customer that extra reason, beyond simply consummating a transaction to buy some merchandise to come to a store. … Think of [it] as an amusement park for an adult, a reason to come to experience something new and different.**

PAUL SOLMAN, PBS reporter: Hudson’s Bay CEO Storch met us at The Wellery. You can buy stuff here, or get a manicure, practice your golf swing, work out, sample dry salt therapy to improve lung function.

As I listened, I envisioned a tradeshow and a meeting with a multitude of different experiences and creative designs. For a tradeshow, fewer row after row of the same kinds of booth, or of meeting rooms all set the same and delivery the same way it’s always been. As I looked at the customers in the PBS story about reinvigorating retail shopping, I observed: different generations experiencing what they want in new ways, creating a desire to return!

To see what others thought, I asked five industry colleagues to respond to questionsbased on their generation, the meetings or teaching they do, and their personal preferences for meetings. What patterns in what they’ve said and in the stories from PBS NewsHour do you see on which you can build a meeting? In the similarities and differences that are generation-specific, what strikes you? Of those you serve—as customers in your hotels or conference center or city, at your meetings, in your membership or who buy products from your company—what can you apply?

Please add your thoughts in the comments section. I’ve asked those who responded to the sidebar questions to also, when they can, respond to what the others said since this is the first time they’ll have read all the responses.
—–
And this: it is impossible not to acknowledge Charlottesville, the death of Heather Heyer, and the aftermath. If those at your meetings are not having these conversations, perhaps we should ensure they do, facilitated, so that instead of rancor we find common ground.

There’s been much written about the millennial generation as “the one” that will help the world get along because it was thought that they, more than other generations in the U.S. especially, lived in a multicultural, multi-racial, ethnic, gender- and gender identity diverse world. It was thought that they were the key to our future.

It appears not to be so from what we’ve read and seen.

But just as I, at 12, believed that if I could only sit down with Nikita Khrushchev (who so looked like my dear Russian maternal grandfather, now of blessed memory), in a meeting, that we could make peace, that I believe that meetings, well-facilitated, welcoming, designed for inclusion, can be a conduit to more cohesive communities.

When I saw what my niece, a teacher in North Charleston, S.C., wrote about these two men and later heard them, side by side, talk about coming together, I thought perhaps there was hope and that the meetings industry will help facilitate it all—generational and other conversations to create better communities.

Idealistic? You betcha.

*That’s if memory serves me … it may have had a slightly different title but was close to this. The presentation was on a floppy disc, long gone. **Emphasis is the blog author’s.

Click here to view additional content in the 09.01.17 Friday With Joan newsletter.

Accessibility, the ADA and Inclusion – It’s Our Job!

Accessibility, the ADA and Inclusion – It's Our Job!

Shortly after the passage of the Americans with Disabilities Act (ADA), I was an MPI delegate to the board of the Convention Liaison Council—the previous name of what is now the Convention Industry Council (CIC). Speakers were invited to address and inform the board about topical issues, such as music licensing and the ADA, that impacted our industry and each organization. Cricket Park, then deputy executive director of the Association on Higher Education and Disability (AHEAD), and now, the Rev’d C.B. “Cricket” Park, rector, The Episcopal Church of the Redeemer, Bethesda, Md., addressed us about the ADA and its impact on the meetings and hospitality industry.

Cricket was the only person to ever write a book and, for PCMA, a white paper, on the ADA and meetings. Alas, both are out of print.

Like many of you, I was blown away by what we hadn’t paid enough attention to and what we needed to learn and to implement in regard to the ADA. Not many years later, my company was responsible to help plan and execute a meeting conducted in the U.S. by the U.S. and Canadian governments on issues of accessibility around the world.

On a site visit with representatives of both governments, I observed how clueless the hotel salespersons were about the ADA and compliance and general accessibility issues. Illustrative of that: the clients were in the guest room bathrooms taking measurements and there the sales people were telling us about their turndown service and wonderful spa and pool, the latter two which were totally inaccessible for someone with a disability and had no materials or people to help those with hearing or sight needs.

To date, not all countries have disabilities acts. This blog and the accompanying newsletter specifically address laws in the United States. For those who are in or do meetings outside the U.S., these resources will help: U.S. State Department “International Disability Rights”Disability Rights Education & Defense Fund (DRED)Disability Rights International; and International Disability Rights.

Alas, none of the above noted resources, unlike this from the U.S. Department of Justice, specifically address meetings. Reading further into this blog post and referencing the somewhat limited resources from our industry—thanks to Event Service Professionals Association (ESPA), formerly ACOM, for their work creating an accessibility toolkit—will help make our industry more accessible, in addition to asking participants what they need to fully participate and experiencing some of the obstacles they face firsthand.

That and common sense on the part of meeting professionals—planners, professional development designers and suppliers to our industry—can help guide us to better inclusion practices and simple adjustments.

I am not an expert on the ADA and all the components of helping to make meetings and facilities inclusive. Niesa Silzer and I, with assistance from Kristen McCosh (here’s a profile and a short bio) who is the Boston Mayor’s Commission for People with Disabilities, at a PCMA’s Convening Leaders in Boston in 2014, lead an experiential session in which attendees participated in several hands-on exercises. This will be somewhat replicated again, as they did a few years ago, at this year’s SGMP NEC on June 7, for more than discussion about disabilities and inclusive hospitality and meetings.

And why this is personal: I took my unassisted mobility for granted. Yes, I’d broken bones necessitating crutches, but somehow I managed. Even after back surgery, I was immobile for a bit but eventually regained my ability to walk and move about well.

Until I couldn’t.

The need for a mobility scooter came long after my knowledge of the ADA. By the time I needed assistance, I was already aware of and in tune with the extreme difficulty of being a person with a different ability or with a disability when traveling or even just getting around in my own city (Washington D.C.)! Others may not be.

These are ways to begin thinking and planning differently in order to have more inclusive meetings. They are by far not all you need to know or do and do not include sensory and other areas of disability. It’s up to you to do more research by starting with a list of questions for your meeting participants and hotel guests.

1. Conduct site inspections using a wheelchair or power chair or mobility scooter.

  • Consider the timing for elevators and see what it takes alone and with others to get to the elevator once it arrives.
  • Once the elevator arrives—or will it? See this video, created by The Cerebral Palsy Foundation and Zach Anner, experienced with humor that I sometimes don’t have—is there room and will you and your device fit?
  • Check on the restroom(s) that have this sign (or the more traditional version):

    …to see if they really are accessible from the outside as well as the inside. A wide stall is not all it takes to make a restroom accessible. If the door can’t be easily opened from inside or out or the turning radius isn’t great enough for a power chair or scooter, how is it then accessible?
  • For guest rooms, how does one traveling alone using a power chair or other device open the door and access the room? How easily is it to exit the room or get around? And where can you park and charge your mobility device in the room? Where are the controls for HVAC? Are the window blind pulls accessible?
  • While moving around the hotel (or other venue) did you find that all doors have push buttons to open them? Or do you, as I have done, just push through hoping not to break glass and wood and not to injure yourself?

​2. Conduct a site inspection wearing an eye patch or with cotton or ear plugs in your earsNOTE: for safety, just like in commercials for cars with a professional driver winding down a mountain road where it tells you not try this at home, it is advised you not do this on your own.

  • What’s printed in Braille or where and how accessible are human beings to assist? If the hotel uses robots, how do they interact with people who are deaf, hard of hearing or blind or low vision? How much of the printed-for-sighted-people materials—in-room safety cards? Menus in guest rooms and restaurants? Menus and ingredient labels on food for your events?—are accessible for all?
  • As Shane Feldman notes in the accompanying Q&A sidebar, take note of how much information on the in-room television and elsewhere is close- or option-captioned.
  • Ask about all recreational facilities and those who work in them. What Stacy Patnode Bassett experienced on her honeymoon and at the movie theatre (see Q1 in the related Q&A sidebar) was so stunning to me because it’s not 1950 or 1970 or even 1980 or 1990! Yet, I know that her experiences are not unusual.

3. Check guest rooms for accommodations.

  • Is there a bar in the closet that can be raised and lowered for clothing? Or is the only bar a low one that makes all clothing pick up lint from the floor? Just because we use mobility devices doesn’t mean our clothes are short or that we aren’t traveling with someone who needs their clothes to hang higher!
  • Is the extra roll of toilet paper, the hair dryer, the safe and everything else within easy reach regardless of one’s height or ability?
  • How many cases do they have to make any room accessible for someone who is deaf, hard of hearing, has low vision or is blind?
  • What is the owner/developer/management company doing to create designs that are more inclusive? (See: “Making Hotel Rooms Fully Accessible, Discreetly” and “An Artist’s Manifesto for Accessible Hotels”).

4. Check meeting and public space for more inclusive features.

  • Measure the height of buffet tables and items on them (chafing dishes and other food or food displays) to see if everyone can access them. Discern the knowledge of the convention services and banquet staff about doing so. Determine how your group or the hotel will assist those who cannot carry a plate of food on their own.
  • Is the hotel designed for what it is assumed all millennials want and need—that is, with low seating and lighting and many other “modern amenities”—that for anyone, millennials and Gen Zers included, might not be accessible?
  • Is the knowledge of meeting room seating audience-centric for sight-lines? (One of my favorite books, “Seating Matters” by Dr. Paul Radde*, shows how).

*I learned long after I wrote the foreword for the book—I was and am not compensated for the foreword I wrote or for “plugging” the book except to hear great things from people like Gail Hernandez who used seating from Paul’s book and how successful it was!—that Paul worked with Interpreters and the Deaf community on seating to ensure good sight lines.

5. Know what the Amendment to the ADA included.

  • In addition to swimming pool lifts, which a segment of our industry fought, and are now mandated, food allergies and chemical sensitivities are also now included within the ADA. Determine if hotels have unscented guest rooms and unscented products for those who need them.
  • When in doubt, contact the U.S. Department of Justice/U.S. ADA Hotlines: 800.514.0301 (voice) 800.514.0383 (TTY).

6. Make no assumptions!

  • On your registration, use the mobile wheelchair symbol and the statement “Tell us what you need to fully participate in the meeting, including mobility, sight, hearing, food and scent” with multiple methods of contact.
  • Just because someone doesn’t “look” like they have a disability, or because, when the registration form asked they didn’t note it, plan for all possibilities. Someone could be injured just before or while traveling to your meeting. Many who have disabilities do not want to disclose that because it may harm their reputation “if it gets out.” Others have what are considered “invisible disabilities” and prefer to keep that quiet (I’m forever indebted to the Invisible Disabilities Association and their great booklet, “But you LOOK Good”). When you see a person who has a placard and parks in a “handicapped” space and “looks fine,” stop before you admonish them.

7. Prepare for everyone.

  • Our jobs are to be hospitable. To be hospitable is to be inclusive. To be inclusive is to consider all those who may attend your meetings and stay in your facilities.
  • Know the ADA and go beyond it where and when possible. If room service has a “policy” of not substituting meals for those with, say, low-salt diets which may be a result of serious health issues, work with the chef to come up with menus for different diets (See what Tracy Stuckrath has written and said about these issues).

As you read the stories from D’Arcee Charington Neal, Shane Feldman, and Stacy Patnode Bassett in the accompanying April 2017 Friday With Joan Q&A sidebar, think about what you would have done in their situations and more, what you will do now to ensure others at your facilities and your meetings do not endure these types of incidents.

When a venue says they are “in compliance with the ADA” ask them how they know. Then take it the next step to see if they go beyond compliance to real inclusion.

Q&A With Gen Zers on Marketing and Hospitality

Nick Jain, Jüv Consulting, COO

 Melinda Guo: Chief Executive Officer    Ziad Ahmed: Chief Visionary Officer

 

When I read the print edition of Businessweek in which the three principals of Jüv Consulting were featured, I was intrigued by how they met and them in general. As a baby boomer who hears all the time from other boomers and Geneneration Yers about how lazy both millennials and Generation Z are, I wanted to learn more from these three—who are, as you will see in the responses below, in no way lazy—about their work.

If it had been possible to meet face to face and record the entire conversation, we’d have gone even deeper. I’ve asked them, time permitting and without asking them to consult for free, to respond to questions in the comment area of the related Friday With Joan blog so that perhaps we can enhance the conversation among generations. For now, see what they have to say about their generation and learn how it can impact the marketing and performance of meetings and hospitality industry providers. I am grateful to all three for their input.

Jüv Consulting’s founders:
Nick Jain:
 Chief Operating Officer
Ziad Ahmed: Chief Visionary Officer
Melinda Guo: Chief Executive Officer

Q1: In reading the Nov. 30, 2016, print edition of Businessweek, I was drawn to the article about the three of you and Jüv Consulting, and that you met at a Cornell University—known to those in the hospitality industry for their hotel school—camp for high school students intrigued me about the three of you, the structure of the “camp” and how my (hospitality/meetings) industry can make changes in marketing and structure.

Tell us about the format and structure of the camp, how it was conducted and what facilitated the three of you connecting. Was it what most of us think of as a “traditional camp” with an edge? Or did it look like a business meeting, which often looks like the worst high school setup, with rooms with chairs in rows?

What elements did it have that made it conducive to you beginning this process? Add your thoughts about the camp itself; things that readers who plan meetings could use to enhance how traditional meetings could be less traditional and more interactive, informative and push the desire to learn and move forward.

A1: The camp was Cornell University’s Summer College. Essentially, the essence of the camp is that it is an opportunity for high school students to take college courses on a college campus, thereby being able to experience a sense of college life. Therefore, the camp was run very similarly to the way college will feel in some ways (obviously with greater restrictions considering that we were just in high school). At the camp, Ziad (Ahmed) and Melinda (Guo) were in a business course, and I (Nick) was in a debate and rhetoric course.

We were all there at the same time, just in two different courses. Throughout the three weeks that we spent there we got to spend many hours considering topics within the business world (in the case of Ziad and Melinda) and how to appeal to various people (in my course), and overwhelmingly, we began to see many flaws in the way that the business world was attempting to market to teens across the world.

Cornell Summer College gave us a platform to discuss the issues of the business world, and after having done so we came to realize that many of these flaws were coming from adults trying to be teen experts.

We are something far simpler, yet far more profound—we are teens.

There is no other company out on the market that understands the teenage demographic in the authentic way that we do—real teenagers with real understandings for real solutions.

Q2: From this initial interaction came Jüv Consulting and Vine, “a pool of about 300 teens from various socioeconomic backgrounds around the world—a global focus group for hire.” Have hotel companies or CVBs or corporations or associations who create meetings and conventions, contacted you about how to appeal more broadly generationally? I ask because what I’ve seen is that hotels are bending over backwards to create what they believe are guest rooms and public spaces that appeal to millennials only and are not conducive to, well, aging boomers and to people with disabilities. If you’ve either worked with hotel companies or if you could entice them to work with you, what would be the start of the conversation?

A2: We haven’t yet had a client from the hospitality sector, but we would certainly be interested in exploring that. The tourism industry is constantly looking for ways to innovate to accommodate for the changing trends of their visitors, and [we] certainly think we could be useful in assisting with that.

It is important to note though that Generation Z are those born after 1996, so the oldest members of Generation Z are only 20 years old. This means that many members of Generation Z are in school or still living at home and do not yet stay at hotels with their own dollars or without their families. In a few years, as Generation Z emerges more into the workforce, hotel companies will certainly be more interested in our services, and I think we would start the conversation simply by saying, “If you’re interested in having our contemporaries be interested in your hotel, interacting with those contemporaries directly is probably a good place to start.”

Q3: Ziad: It was written that you were “devoted to a diversity nonprofit” you’d started. How has that informed, in addition to the varied pool of Vine participants, your work with clients? In the increasing diversity and more nationalism in the U.S. and around the world, what will that mean to marketing? What are some good examples of changing marketing to be inclusive of a diverse marketplace?

A3, with responses from Ziad: My work with Redefy informs pretty much everything that I do, and has certainly translated into my work with JÜV Consulting in a very real way.

Most obviously, my commitment to diversity is exemplified through the emphasis we have taken to have a team of consultants and a team on the Vine that reflects the diversity (of all sorts) that exists in the world. Beyond that, we are still actively recruiting consultants and Vine members from communities that are not adequately already represented on our team, and that is a massive priority for me as CVO (chief visionary officer).

Furthermore, my commitment to equality is also realized in how we attempt to create our company culture as we seek to cultivate a sense of belonging, understanding and purpose. In regards to marketing, it is certainly true that there is increased diversity and nationalism in the U.S., but what you will find is that those from Generation Z tend to embrace the narrative of diversity far more than that of nationalism.

Our generation (for the most part) loves advertisements that celebrate different identities, and there are countless examples of that whether it be having diverse actors in commercials: James Charles becoming a CoverGirl or hijabi models at New York Fashion Week (NYFW).

The future of marketing is certainly centered around uplifting marginalized people, and we definitely think that is a powerful tool that many companies/brands should consider to gain Generation Z interest.

Q4: Boomers and Xers, in particular, seem to be always angry at millennials and Gen Z, using so many stereotypes of what they perceive to fuel their anger. What do you think contributes to those stereotypes?

In what ways, in addition to hiring Jüv Consulting, can we all begin to break down the preconceptions for interaction in communities? At work? In marketing?

A4: [We] think a lot of what contributes to those stereotypes is just the fact that we have grown up to do our work and be successful in a different way than many members of older generation(s). A lot of boomers and Gen Xers see us as being easily distracted or unable to focus because of the fact that we have grown up multitasking and doing a million different things in a given day, but I think it is important to notice that part of who we are is being able to do many different activities, and pushing ourselves to do and be as much as we can.

Generation Z as a whole generally rejects the notion that you should be good at one thing and stick with that one thing and do it monotonously and continuously. Instead, members of our generation take a vastly different approach, and this can create many negative stereotypes surrounding our generation, but it goes back to the idea that the way we work and the way we perceive ourselves to be successful [varies from other generations].

Additionally, possibly one of the most common stereotypes is that we have extremely [short] attention spans, and quite frankly this can be true, but it is important to recognize that this goes back to the importance we place on efficiency. So many members of Generation Z are trying to do so much that we hate the feeling that we are wasting time. In this way, when we see an ad, we expect to be intrigued after the first few seconds.

Again, these stereotypes can often cause others to feel angry because they don’t necessarily understand the place that they are coming from.

Yes, we may lose attention easily, but no, that’s not because we don’t care about what’s going on around us. In fact it’s often quite the opposite, as we feel as though we aren’t bettering the world when we are wasting time.

Finally, we expect results and we expect perfection. In this way, we can often seem as though we need to be instantly gratified, but what is interesting is to think about the extent to which this is a bad thing.

In our drive and expectation for perfection, we often raise the level of efficacy in the work we do and the work of our peers, and therefore, before casting negative judgement on any of our tendencies, it is important to think about why we might have these certain characteristics, and what effect they actually have. Consider the notion that observations become harmful stereotypes when misconstrued meaning is attached to them.

Q5: The Bloomberg Businessweek article says “Those born after 1996 make up almost a quarter of the U.S. population and wield $44 billion in buying power.” That’s a huge audience for conventions, tourism and hotels. What’s your best advice, without giving away all your knowledge for free, to those in my industry to begin to change perceptions for this market?

A5: Potentially the most important piece of advice that we can give clients is the importance of social media. Having grown up using it, Generation Z essentially speaks it “fluently,” and it is vital for companies and brands to be able to do so as well in order to catch the attention of Generation Z and be able to effectively market to them.

As teens move away from more conventional forms of entertainment, the way brands market to Generation Z becomes more important and more nuanced. Marketing materials have to appeal to Generation Z’s social media standards and have to quickly engage the viewer if they even want to be seen. More specifically to hotels, it’s essential to note that Generation Z expects perfection. The majority of us (in the U.S. at least) have been brought up in a reality where a slight lag on a website is enough for us to be frustrated.

Furthermore, Generation Z does not have the same brand loyalty that generations before us have, and we are certainly willing to abandon brands to find the best product. Ultimately, we want things to feel authentic, genuine, welcoming and most importantly, not cringe-worthy, but my best advice to hotels seeking to pivot to market toward Generation Z is really the basis of this company—talk to us. We exist in a three-dimensional world and whether it be JÜV Consulting or your nephew twice-removed, talk to a member of Generation Z and get a pulse on the evolving complexities that make up the fabric of our generation.

CONTACT INFORMATION for Jüv Consulting:
Website: http://www.juvconsulting.com
Facebook: www.facebook.com/JUVConsulting
Twitter: @JUVConsulting.

5 Ways to Improve Intergenerational Interaction

5 Ways to Improve Intergenerational Interaction

“Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.”

~~ George Orwell, in a review for Poetry Quarterly, Winter 1945

It wasn’t until much later in life that I learned my generation (baby boomer) was the “center of the universe”! I’m sure in my formative years it was said how much influence we had and yet the research was far less sophisticated than it has become.

The first workshop on generations I attended was at the Nevada Governor’s Conference on Tourism in the mid-’90s where, after I’d presented a session, I sat in on one given by Ann Fishman on generational targeted marketing. I was smitten by what I learned, seeing applications for meetings in every way, and by Ann’s research and ability to present it in a way that made it relevant to us all.

It is said that a generation is a hybrid of both the birth dates identified by demographers and the major socio-historical events that occurred during that time period. This article from The Atlantic looks a bit differently at it; you will see that “Generation Z” is, as of 2014, still not defined!

Before you read further on here or on the interview with Jüv Consulting and in 140 or fewer characters (because Generation Z looks to social media for solutions and answers) write or think about what your greatest intergenerational frustration is.

Done? Please share in the comments section of this Friday With Joan blog post you’re reading now and respond to the poll question here. Now read on please.

Each time I’ve presented or attended a workshop incorporating intergenerational issues, there are always those, in which I include myself, who say, “But I have lots of the qualities of other generations.” How could we not? We adapt out of necessity, curiosity or expedience (I was an early-for-boomers adapter to social media joining “chat rooms” on AOL in the early ’90s).

What is also said in conversations and in sessions—join me at ExhibitorLive on Wed., March 15, 2017, for “Why Can’t We Just Get Along?”—is that they (millennials and Generation Z) are lazy job-switchers and aren’t at all like we (baby boomers and Generation Y) are about work-ethic.

In my early social media experiences came my first major “AH-HA!” moment about generational preconceived ideas: in our writers’ group, we often, in the early evening, had students come in asking for help writing papers.

No one was very nice to them; after all, we were grown-ups and those “young whippersnappers” (did I really use that?!) were using us for what they should have been doing themselves.

Observing this, one member, who participated in the poetry workshops and other chats, who wrote beautifully, kept her identity and age quiet.

Once, while traveling, this young woman IMed (“instant messaged”) me: “Got a minute?” she asked. “Sure,” I replied. She said she wanted to come clean and told me she was 13 and afraid to disclose it for fear of being booted from the group.

My hands flew from my laptop’s keyboard, so stunned was I that a person so much younger than I, and most of those in the chat groups, could write such superb poetry. It changed my perception forever (And Aurora Lee, if you see this or someone you know does, I’d love to be back in touch!).

We are influenced by our age, experience, and the times of our formative years: The “Greatest Generation” by the Great Depression and World War II; the “Silent Generation” by the Cold War; boomers by JFK’s assassination and the civil rights and women’s movements; millennials by social media; Generation Y by 9/11; Generation Z, the first African-American U.S. president.

We can read about all of these experiences and if older, live through them too at different times of our lives. Yet, if we’ve not lived through the experience, how can we expect others to understand except by empathizing about the influence of it on their lives?

Adding to the hostility toward younger generations by baby boomers and Gen Yers is job loss fear.  We have seen people of a “certain age” fired and/or downsized (often because they make “too much money”) and those with less experience, hungry to learn and get their feet in the door and willing to work for less money, take jobs baby boomers and Generation Y once held. I too think there is envy of their ability to learn at one job and move on to something more fulfilling.

Boomers and Gen Yers talk about work-life balance; millennials and Gen Zers live it.

On top of the workplace issues, boomers (and many who are in the silent and greatest generation categories) see that businesses—hotels in particular—are designing and operating for millennials and Gen Zers: low furniture, low lighting (can you see the menus? Or even the room numbers on the guest room doors in the hallways?); casual attitudes and attire. Of course I think that even Generation Z, once they are spending their own money, will look differently at hotels and want a different experience.

For that, I’d look to Jüv for advice.

Here are some ways we can change the environment in which we live and work:

  1. Assume nothing. Treat each person as an individual and not just part of their generation. While doing so, learn about the influences on their generation and ask how they’ve been impacted (here’s one resource, among many).
  2. Use empathy. Put yourself in someone else’s place. This of course could be a great way to understand anyone and it should be. For this particular purpose and blog, use it generationally.
  3. Seek common ground. There’s a great exercise I learned from improv teacher and facilitator, Izzy Gesell—three things in common and one uniqueness—that works well in offices or departments or at meetings to discern our commonalities and develop greater camaraderie.
  4. Mentor up and down. Just as every article about how to use apps or new software or other electronics says to seek out a child or grandchild for assistance, in your workplace and at your meetings, pair up with someone of another generation and mentor. Deloitte Touche Tohmatsu was a pioneer in doing this. Read more on the Deloitte website and within these survey results.
  5. Be proactive versus reactive. Seek out relationships with those of other generations. One of the reasons I was intrigued by and interviewed the three principals of Jüv Consulting was my interest in what they thought and experienced. Opportunities exist everywhere for these interactions.

As a baby boomer, I was graded as someone who “Plays well with others.” No wonder I want us to find common ground. Will you join me, please?

I’m especially grateful to the three principals of Jüv Consulting for their time. I reached out to them and they were willing to be interviewed with no payment. They’re smart and interesting, entrepreneurial and insightful with a wide base of people to provide more input. I hope hotel companies and others will work with them.

Make sure to read their responses on the related Friday With Joan Q&A.

And if you missed it, click here to access the March 2017 edition of the Friday With Joan newsletter for even more related content.

Giving Thanks and Expressing Gratitude

Original published Meeting Focus Blog

Giving Thanks and Expressing Gratitude

Funnya blog of thanks should have been easy to write. As I drafted it, I realized how much more complicated it was. Having been brought up to say “thank you” and express gratitude in many ways for the smallest act, the holiday of Thanksgiving and this blog are another opportunity to express thanks, although not the only day to do so. 

I hope leading by example, we each can find ways to thank others on a daily basis.

Thanksgiving, as many of us know it, is a particularly U.S.-centric holiday.* It is one about which my feelings are murky: once a day of family, friends and strangers around a table or of volunteering time to help others, it now is more about shopping and the day after, more shopping, and about eating and football. This year, I’ve read how many are worried about political conversations and fear of flying mashed potatoes.

Were we having a meal with others, the company would be carefully vetted especially for this day of thanks and giving. I hope that you too will think about those to whom you give thanks and will offer it to them and in the space below for comments.

My thanks go to many:

  • To those whose jobs require that they work on Thanksgiving including those in our industry who will toil much of the day to clean, cook and serve guests. And just as I do when I stay in hotels, a note of thanks with a tip (for me, it’s at the end of the stay because I do not have my room cleaned daily) is a way to thank those whose work is back-breaking when they clean hotel rooms.
  • The many organizations and people who give to those who do not have what most of us have: shelter and food. In this time of great homelessness and hunger, I hope that you will find organizations like Rock and Wrap it Up (with special thanks to Jim Spellos for his work to spread the word) that can help your meetings share your abundance.
  • Colleagues who read and comment and thank me for the help from this blog, webinars, other teaching; those who have come to me for career and job advice, about ethics dilemmas and how to better manage risk—thank you for entrusting me with your learning.
  • Kiki, Shelly, Jeff, Elizabeth and Sherry for ensuring your values and your actions are in sync.
  • The kind people of the Grand Rapids CVB who, seeing me struggling to find a meeting room and avoid steps for a recent industry meeting gave me hugs, guidance and then brought me a cuppa coffee. You always make me feel better!
  • My parents, of blessed memory, who gave me, by word and deed, values that drive me to be kind, to learn, to help, to accept and embrace others who may be unlike me, and who lived by example.
  • My friends and family who give so much love and support—with a special thank you to my husband, Joel Levy, who I met in an AOL writers chat room (early social media!) years ago and with whom I’ll have, when you read this, just celebrated 20 years of marriage. And childhood and still friends Kathy, Kathy, Maggie, Sarita and Vickie, who remain steadfast in my life sharing values and caring deeply about others as we did then and still do.
  • Colleagues who set bad examples (of not thanking others, or writing bad contracts; of setting rooms in straight rows, and other “meeting crimes”) so that I can remember to do better—thank you! Learning from bad examples as well as good (“Seating Matters”** by Dr. Paul Radde for example) helps all of us learn.
  • A friend named “Susan” who sent me the perfect post-election gift—you rock! I’ve checked with four “Susans” in my life and all swear it wasn’t them. If you see this, ‘fess up! I am so grateful for the note and laughter!
  • To the industry associations, especially MPI and PMPI, in which I got involved when I moved to DC in 1978, and was afforded the opportunity for leadership by the late Bill Myles that propelled me within a few years to be Chapter President. To you, Doug Heath (MPI’s second CEO) who gave me opportunities for which I am still grateful.
  • Without Doug appointing me to serve on the CIC Board for MPI, I’d have never met Cricket Park (now the Reverend Cricket Park) who, after the ADA passed, came to a CIC Board meeting to teach us about meetings and accommodation. Who knew then how a) I’d need it for my own life and b) the importance it would make to helping others. Thanks, Crick! You continue to rock the world!
  • Deborah Sexton, CEO of PCMA, thank you for acts of kindness, great and gracious.
  • Immense gratitude to the many people from whom I’ve learned—public school teachers in Dayton, Ohio (you, especially, Stan Blum, Jim Payne, Bing Davis, and the late Lenore Clippinger), industry folks like Howard Feiertag from whom I learned some of the best negotiating skills; industry attorneys who helped me learn from their words and my work negotiating with, or testifying as an expert witness for, them; clients, beginning in 1981 when I started my business, who entrust me with their meetings and staff training; And to you, Karen Mulhauser who hired me in my first meeting planner-with-a-title job in 1978, how did you know?
  • The animal shelters (two that have now combined into one) from which we adopted our dear kitties—rescue is best!—are owed thanks for allowing me to learn to love and care for pets and laugh at how much I didn’t know about cats!
  • Those who are speaking out about racism, misogony, Islamophobia, homophobia and other hate have my gratitude. Meetings have always meant a way to bring people together. Now, we have even greater reasons to use our skills to bridge chasms opened by the last U.S. election and by the hate throughout the world directed at refugees and others. You, Vic Basile, when you were HRC(then F)’s ED and hired me to do the events; you, Bob Witeck, who became my friend when I moved here and have continued to help guide companies including those in the hospitality industry to be inclusive; you, Charles Chan Massey, for your work with the Personal Stories Project; you, Gaby Pacheco [just one link; search for more about her and her remarkable life and work] who included me and have taught me so much  more about what it means to be an immigrant and how I have a responsibility to speak out for inclusion.
  • President Obama and his family for leading with head and heart, with empathy, and for being role models for families everywhere. Partisan or not, I know a good family when I see them! Thanks too for showing the world that “Washington” is not evil—that the District of Columbia, a place I’ve called home since 1978, is a diverse and wonderful place with museums, parks and real people, not just politicians.
  • The editors of a meetings publication that gave me my first industry writing opportunities, that’s you, Tony Rutigliano and Dave McCann, in particular, who believed that because I could teach I could write. You helped me hone my skills.
  • My amazing editor, Eric Andersen, at Meetings Today, who not only ensures that it all makes sense but looks good too and Tyler Davidson, content editor for Meetings Today, my thanks for a platform to teach and learn more.
  • The civil rights and social justice icons who lead by example, some putting their lives on the line, two of whom (Joan Trumpauer Mulholland and Rep. John Lewis (D-GA)) I finally had an opportunity to meet, will forever have my thanks. You continue to give me and others courage to speak and act.

My list, in no particular order, is not inclusive. To quote a former presidential candidate, it takes a village, and in my life, my gratitude extends to an immense village. In the past few years, so many industry colleagues and others in my life and the lives of those I love have died. My Thanksgiving wish is that rather than waiting until someone dies to express how much they mean to you, the gratitude you have for their work and examples, please do it now. Start below in the comments—it will encourage others to say thank you and for our list to extend the feeling of Thanksgiving beyond the day.

*Never having lived in Canada or observing Canadian Thanksgiving, I was interested to read about the similarities and differences.

**Although I wrote the foreword for Paul Radde’s “Seating Matters”, I was not nor am I compensated.

When Laws and Meetings Collide: Go, Stay or Boycott?

Originally published Meetings Today

Years ago, working in-house as a planner and later in my own business, I worked with groups whose policies sometimes conflicted with laws or social justice issues, in locations under consideration or under contract for meetings. It was important to the groups to know the laws that might impact their meetings and whether or not they should even consider a destination.

I worked with an attorney to develop clauses (sadly, lost to the ages since they were on paper, not even on a floppy disk!) about how the group and hotel would handle these issues if laws were passed after a contract was signed. It was not an easy negotiation but usually, once explained, it was possible to negotiate and contract fair conditions for the parties.

I think about those days often as companies and associations continue to look at similar types of issues and decide where they will spend their money. Then, like now, it was all about where to hold the meeting and what food to serve. During the years of the boycotts brought on by the work of the late Cesar Chavez and United Farm Workers, a number of clients were specific in their contracts about the source of the food served. There are a number of groups now that, like then, determine where to go based on the status of organized labor in the destination and venues.

Most recently, so-called “religious freedom” laws like North Carolina’s HB2 and Tennessee’s counseling law (seen as anti-LGBT) caused meetings and concerts to cancel. Companies like PayPal decided to not open a new operation in North Carolina costing the state jobs and income. When Georgia was considering a bill similar to the one passed in North Carolina, even the NFL said they would relook at Atlanta as a site for future Super Bowls.

In the not distant past, a client, because of bylaws and mission, had to decide if they would hold a meeting in Arizona after that state passed SB1070 (also known as “Papers Please” law). Others have faced similar issues over reproductive laws. You might remember a certain hotel company that was boycotted because of apparent racial profiling (one that I thought was out of business but is still around and running into similar issues again), the states avoided because they flew a Confederate flag, and groups that won’t book a specific hotel company because they don’t allow AEDs in their owned, managed or franchised hotels.

Each group—corporate or association, not-for or for- profit—has to determine what issues impact their decisions about what hotel company or hotel owner with whom they will do business, what local or state laws will be in sync with or in opposition to their mission, bylaws and polices, and what will impact the organization’s image.

In an article in the April issue of Meetings Today and a subsequent webinar about site selection, a number of concerns were discussed, this among them. It certainly seems that the “religious freedom” laws have caused the most angst lately for groups (See this month’s Friday With Joan interviews and links of “must read” articles in the newsletter for more on those).

In many discussions about boycotts, issues explored include those of the legal termination of a contract, the moral (are we hurting more people by terminating a meeting or boycotting a city/state/company than we are by going?), and the tactical (is there time and ability to move a meeting?). Do boycotts change things? Sometimes. Certainly Rosa Parks’ actions did. And in other cases, they hurt as they are at Malaprop’s Bookstore & Café in Asheville, N.C.

I don’t have answers about what is right, wrong, moral, ethical or legal. When you read the interviews, use them to start or continue a conversation in your organization about where your meetings are held. I recently made a personal decision to teach for UNCC and provide education for a client in North Carolina. I can use these laws as discussion points to help others learn what we must consider when we book or terminate meetings.

What I know we have to do:

  1. Be aware of the news, pending laws (on issues, on taxes), and other conditions (infrastructure) that impact where and how we hold our meetings.
  2. Know your organization’s mission, bylaws, policies, ethics and other principles to know what would cause a conflict in where you book.
  3. Include contingency planning on what to do if laws are passed after contracts are signed.
  4. Follow @MeetingsToday‘s tweets and other news sources and know what matters to your employer or clients so you can be the source for information.

As always the views expressed are my own and may not reflect those of the publisher, Stamats, and the publication, Meetings Today. For comments, email me at FridayWithJoan@aol.com or respond in the comments section below. Also check out my related Q&A with legal experts.

Click here to view (and share) the full July 2016 Friday With Joan newsletter.